Ppc Executive

Position: PPC Executive
Location: ThaneExperience: 4-6 years

About the Role:

Edtech sector.

Role & responsibilities:

• Perform daily account management on Google Ads or other search platforms.
• Understand client goals, create and execute strategies to exceed defined goals.
• Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels.
• Manage a team of around 2 people.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
• Communication to team and management on project development, timelines, and results.
• Work with leadership to explain and modify strategic plans.
• Understand and stay current on industry trends, competitive landscape, and internal product development efforts
• Be accountable for the Monthly/ Quarterly Business Review meetings and showcase business growth.
• Be responsible for Team Growth and planning personal development programs for subordinates.

Requirements:

• Proven

  4-6 years of experience

  in Search Engine Marketing (SEM) and Paid Search (PPC)

  Mandatory from EdTech sector.

• In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, YouTube Ads and Google Analytics.
• Analytical Mindset with a Data-Driven approach to Optimization.
• The ability to think creatively, own things and work independently in a fast-paced environment
• Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)Are passionate about Search and internet marketing
• Have an outstanding ability to think creatively, and identify and resolve problems
• Have excellent communication and interpersonal skills, with the ability to be personable yet persistent
• Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end
• Have high levels of integrity, autonomy, and self-motivation

Benefits:

• Medical insurance,
• Paid leaves,
• PF facility,
• +28 days additional leave