PPC Executive

Role Overview: As a PPC Executive, your role will involve managing and optimizing PPC campaigns across Google Ads, Bing Ads, and paid social platforms. You will be responsible for conducting keyword research, ad copywriting, and performance analysis. Monitoring daily budgets, impressions, CTR, CPC, and conversions will be crucial, along with developing and executing A/B testing strategies and analyzing results. Generating regular performance reports and insights, as well as collaborating with the content and design teams to ensure consistent branding, will be part of your responsibilities. It is essential to stay up to date with the latest trends and best practices in paid marketing. Key Responsibilities: - Manage and optimize PPC campaigns across Google Ads, Bing Ads, and paid social platforms. - Conduct keyword research, ad copywriting, and performance analysis. - Monitor daily budgets, impressions, CTR, CPC, and conversions. - Develop and execute A/B testing strategies and analyze results. - Generate regular performance reports and insights. - Collaborate with the content and design teams to ensure consistent branding. - Stay up to date with the latest trends and best practices in paid marketing. Qualifications Required: - Minimum 2 years of hands-on PPC experience. - Strong understanding of Google Ads, Bing Ads, and other paid platforms. - Proficiency in keyword research tools, Google Analytics, and campaign reporting. - Excellent analytical and communication skills. - Self-motivated, detail-oriented, and eager to learn and grow.,