Job
Description
About the job: Key responsibilities: 1. Develop and implement effective PPC strategies across Google Ads, Bing Ads, and other platforms. 2. Conduct keyword research to identify relevant and cost-effective search terms. 3. Create and manage paid search campaigns (Search, Display, Shopping, and Video). 4. Write compelling ad copy and create engaging creatives. 5. Set up campaigns with correct targeting, bidding strategies, and ad extensions. 6. Monitor campaign performance daily to ensure goals like CTR, CPC, and conversions are met. 7. Generate regular performance reports and provide insights and recommendations for optimization. 8. Manage monthly budget allocations and ensure optimal ROI. 9. Monitor spend and adjust bids/budgets accordingly to avoid overspending or underspending. 10. Conduct A/B testing for ads, landing pages, and targeting. 11. Optimize campaigns by analyzing performance metrics and implementing changes. 12. Set up and manage conversion tracking using tools like Google Analytics, Tag Manager, and platform pixels. 13. Analyze the customer journey and identify opportunities for improved targeting and conversions. 14. Conduct competitive analysis to understand market trends and strategies. 15. Identify new opportunities for campaign expansion. 16. Work closely with design, content, and marketing teams for landing page creation and campaign alignment. 17. Coordinate with clients or internal stakeholders to understand goals and report progress. 18. Stay updated with changes in PPC platforms, algorithms, and best practices. 19. Experiment with new features and ad formats to stay competitive. 20. Ensure campaigns adhere to advertising guidelines and policies. 21. Perform quality checks before campaign launches. Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 4,00,000 - 7,00,000 /year Experience: 1 year(s) Deadline: 2025-06-27 23:59:59 Other perks: Informal dress code, 5 days a week Skills required: Google Analytics and Google AdWords Other Requirements: 1. Google Ads expertise. 2. Bing Ads & other platforms. 3. Keyword research. 4. Google analytics & tag manager. About Company: We are a team of web experts, with a vision to deliver a prominent business solution across the globe. We offer website designing & development, software & mobile app development, and digital marketing services to our customers. We strive to achieve premium results from all marketing media with cost-competitive, effective solutions, all under one roof. We are continually looking for new ways to develop unique creative solutions for our clients that best suit the rapidly changing landscape of marketing media. ITXITPro is a digital transformation platform that empowers hundreds of businesses with the power of digital optimization. The purpose of the organization is to surpass cultural and language barriers in order to enable global businesses with robust and innovative digital solutions.
