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IMTS INSTITUTE
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PPC Executive

PPC Executive

IMTS INSTITUTE

1 years

2 - 3 Lacs

india

Posted:10 hours ago| Platform: GlassDoor logo

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Skills Required

ads targeting coordination design content analyze data analytics marketing strategies

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

Plan and manage PPC campaigns on Google Ads, Meta Ads, and other paid platforms.
Conduct keyword research, audience targeting, and competitor analysis.
Create engaging ad copies, creatives, and landing pages in coordination with the design/content team.
Monitor daily campaign performance and optimize for CPC, CTR, conversions, and ROI.
Set up remarketing and retargeting campaigns to nurture leads.
Track and analyze campaign data and metrics using Google Analytics, Ads Manager, etc.
Prepare and present weekly/monthly performance reports.
Collaborate with marketing and sales teams to align ad strategies with overall business goals.
Stay updated with the latest PPC trends, platform updates, and best practices.

Job Types: Full-time, Permanent

Pay: ₹23,000.00 - ₹27,000.00 per month

Benefits:

Flexible schedule
Leave encashment
Paid sick time

Education:

Bachelor's (Required)

Experience:

Meta & Google Ads/PPC: 1 year (Required)

Work Location: In person

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