PPC Executive

We are seeking a skilled PPC Executive to manage and optimize pay-per-click (PPC) campaigns across Google Ads and Meta Ads. The ideal candidate will have hands-on experience in running, monitoring, and improving digital ad campaigns to maximize ROI. You will be responsible for keyword research, ad copy creation, bid management, A/B testing, and performance analysis to drive high-quality leads and conversions.

Key Responsibilities:

• Plan, create, and manage Google Ads (Search, Display, Shopping, Video) and Meta Ads (Facebook & Instagram) campaigns.
• Conduct keyword research, audience targeting, and competitor analysis to optimize ad performance.
• Write compelling ad copies and creatives to improve CTR and conversion rates.
• Monitor budgets, adjust bids, and implement bid strategies for cost-effective campaigns.
• Perform A/B testing for ads, landing pages, and audience segments.
• Track KPIs (CTR, CPC, CPA, ROAS) and generate performance reports with actionable insights.
• Work closely with the marketing team to align PPC strategies with business goals.
• Stay updated with latest PPC trends, tools, and best practices in Google & Meta Ads.

Requirements:

• 0.6-2 years of experience in managing Google Ads & Meta Ads.
• Strong understanding of PPC strategies, bidding techniques, and analytics.
• Proficiency in Google Ads Editor, Google Analytics, Meta Ads Manager, and Google Tag Manager.
• Analytical mindset with the ability to interpret data and optimize campaigns.
• Excellent communication and teamwork skills.
• Certification in Google Ads and/or Meta Blueprint is a plus.

Job Type: Full-time

Pay: ₹10,000.00 - ₹14,000.00 per month

Schedule:

• Day shift

Work Location: In person