PPC Executive

Role Overview: You are a highly skilled PPC Executive responsible for managing and optimizing paid advertising campaigns across various platforms. Your main focus will be on platforms like Google Ads, Meta Ads, and other performance marketing channels. Your strong analytical mindset will be crucial in improving campaign performance and maximizing ROI. Key Responsibilities: - Plan, execute, and optimize PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other paid platforms. - Conduct keyword research, ad copywriting, and A/B testing to enhance ad performance. - Monitor and analyze campaign performance to make data-driven decisions for better ROI. - Efficiently manage campaign budgets to achieve maximum return on ad spend (ROAS). - Track and report key metrics such as CTR, CPC, conversion rates, and CPA. - Stay updated with the latest trends, algorithm changes, and best practices in paid advertising. - Collaborate with content and design teams to create compelling ad creatives. - Implement remarketing and audience targeting strategies for improved engagement. Qualification Required: - Minimum 1+ years of experience in Google Ads, Meta Ads, and performance marketing. - Strong analytical skills with expertise in campaign optimization. - Ability to manage budgets effectively and enhance ROI. - Proficiency in Google Analytics, Google Tag Manager, and tracking tools. - Strong problem-solving skills and attention to detail. - Knowledge of SEO and landing page optimization is a plus. - Good communication and reporting skills.,