PPC Executive - Digital Marketing

As a PPC Executive, your role involves participating in forming effective paid search strategies and launching and optimizing various PPC campaigns. You will be responsible for overseeing accounts on search platforms such as Google AdWords and Bing, being involved in keyword selection and audience targeting, and monitoring budgets to adjust bids for better ROI. Additionally, you will produce reports for management, write attractive ad copy for adverts, and find ways to reduce the risk of click fraud. It is essential to keep abreast of PPC and SEM trends and have good knowledge of Google Tag Manager, Google Analytics, and Google Merchant. You should also be familiar with Conversion setup and Audience Creation. Your qualifications and skills should include proven experience as a PPC Executive or Digital Marketing Executive, proficiency in data analysis and reporting, and knowledge of SEO and digital marketing concepts. Familiarity with platforms like AdWords, Facebook, and Yahoo is preferred, along with working knowledge of analytics tools such as Google Analytics, GTM, and GoogleTrends. Understanding HTML, CSS, and XML is a plus, as well as proficiency in MS Office, particularly Excel. Excellent written and verbal communication skills, analytical thinking with strong math skills, and a graduation in Marketing, Digital Media, or a related field are required. AdWords certification would be a plus. The company offers a completely work-from-office setup with 5 days working. Interviews will be conducted face-to-face only in Noida location.,