PPC Executive

Digital Leap

1 years

0 Lacs

Chandigarh India

Posted:2 days ago| Platform:

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Skills Required

planning ads research targeting strategies analyze testing design content metrics excel reporting

Work Mode

On-site

Job Type

Full Time

Job Description

About the Role:

PPC Executive

Key Responsibilities:

Plan and execute PPC campaigns across Google, Meta, and other ad platforms
Conduct keyword research, audience targeting, and competitor analysis
Create, monitor, and optimize ad copy, bidding strategies, and landing pages
Analyze campaign performance and prepare weekly/monthly reports
Monitor budget spend and ensure maximum ROI within set KPIs
Perform A/B testing to improve CTR, conversion rates, and quality scores
Coordinate with the design and content teams to ensure ad creatives align with objectives
Stay up-to-date with industry trends and platform updates

Required Skills & Qualifications:

Minimum
1 year of experience
in managing PPC campaigns
Proficiency in
Google Ads
,
Google Analytics
,
Meta Ads
, and related tools
Strong understanding of performance metrics like CTR, CPC, CPA, ROAS, etc.
Ability to manage multiple campaigns and meet deadlines
Analytical mindset with strong Excel and reporting skills

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