PPC / Digital Marketing / GEO / AEO Specialist

3 - 7 years

0 Lacs

Posted:6 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As a Digital Marketing Specialist, your role involves planning and executing SEO, PPC, and digital marketing campaigns on various platforms like Google, Meta, and others. You will be responsible for optimizing website content, landing pages, and keywords to improve organic rankings and drive conversions. Managing paid campaigns with a strong focus on ROI is a key part of your responsibilities. Implementing GEO and AEO strategies to boost local visibility and voice search performance will also be crucial. Tracking performance metrics, preparing analytics reports, and staying updated with the latest digital marketing trends are essential tasks in this role. Your qualifications should include a strong understanding of Google Analytics, Search Console, and Ads Manager. Knowledge of on-page, off-page SEO, and technical SEO is necessary. Experience in campaign budgeting, bid management, and keyword research will be beneficial. Excellent communication and analytical skills are required for this position. It would be nice to have experience with tools like SEMrush, Ahrefs, or Moz, as well as certification in Google Ads or Digital Marketing. As a Digital Marketing Specialist, your role involves planning and executing SEO, PPC, and digital marketing campaigns on various platforms like Google, Meta, and others. You will be responsible for optimizing website content, landing pages, and keywords to improve organic rankings and drive conversions. Managing paid campaigns with a strong focus on ROI is a key part of your responsibilities. Implementing GEO and AEO strategies to boost local visibility and voice search performance will also be crucial. Tracking performance metrics, preparing analytics reports, and staying updated with the latest digital marketing trends are essential tasks in this role. Your qualifications should include a strong understanding of Google Analytics, Search Console, and Ads Manager. Knowledge of on-page, off-page SEO, and technical SEO is necessary. Experience in campaign budgeting, bid management, and keyword research will be beneficial. Excellent communication and analytical skills are required for this position. It would be nice to have experience with tools like SEMrush, Ahrefs, or Moz, as well as certification in Google Ads or Digital Marketing.

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