PPC Assistant Manager - Eye Glasses Category

We are looking to hire a PPC specialist for our growing team. This role will focus on managing the end-to-end PPC Marketing in tandem with PPC team for eyeglasses category.

Title

Department

Job Type

Industry

Region:

Key Responsibilities:

• Develop and implement comprehensive PPC strategies to achieve business objectives and drive growth
• Conduct market research and competitor analysis to identify opportunities and threats in the PPC landscape
• Oversee the creation, management, and optimization of paid search campaigns across multiple platforms
• Utilize advanced techniques to enhance ad performance, including keyword research, ad copy optimization, and bid management
• Monitor and analyse campaign performance using tools such as Google Analytics, Google Ads, and other relevant platforms
• Generate detailed reports and insights, providing actionable recommendations to improve campaign effectiveness and achieve KPIs
• Develop and manage PPC budgets, ensuring efficient allocation of resources and maximizing return on investment
• Monitor spending and adjust strategies to stay within budget while meeting performance targets
• Work closely with marketing, sales, and product teams to align PPC strategies with overall business goals and initiatives
• Coordinate with external agencies and vendors as needed to support campaign execution and optimization
• Stay up to date with industry trends, emerging technologies, and best practices in PPC advertising
• Continuously evaluate and implement new tools and techniques to improve campaign performance and efficiency

  .

Desired Qualifications

• 5 to 7 years of experience in PPC management in Eye Glasses Category.

• Grad/Masters degree in Marketing, Business, or a related field; advanced degree or certifications (e.g., Google Ads Certified) preferred
• E Commerce experience is preferred.
• Should be expert in

  Google Ads

  ,

  Bing Ads

  , social media advertising platforms, and

  PPC tools

• Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Proficiency in using analytics tools (e.g., Google Analytics, SEMrush) and reporting software.

Regards

Jeeshan Ali

Human Resource