Performance Marketing - Sr Manager

About Us

Intent Farm is a performance marketing agency built for high-growth digital brands.

We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.

Meta Badged Partner, Google Premier Partner and Amazon Verified Partner

Over the past years, we've worked with 100+ brands across D2C, BFSI, B2B, healthcare, and retaildelivering results that stand out in crowded markets. Whether it's boosting ROAS, entering new markets, or unlocking creative breakthroughs, we drive outcomes that matter.

The Walnut Folks Group

The Senior Performance Marketing Manager role is designed for a highly strategic, growth-driven marketer with deep expertise in scaling eCommerce and D2C brands. This role requires mastery over Meta and Google Ads, strong analytical and leadership abilities, and a proven track record of driving high-impact performance campaigns. The individual will lead large brand accounts, own strategy end-to-end, manage a team, and ensure sustainable and profitable growth across digital channels.

Key Responsibilities

1. Strategic Leadership

? Develop full-funnel growth strategies for eCommerce and D2C brands across Meta, Google, and supporting channels.

? Build quarterly/annual growth roadmaps, aligning on budgets, funnels, and scaling milestones.

? Identify opportunities for scale, efficiency, and experimental growth across platforms.

? Provide strategic direction for creative messaging, hooks, and content required for scaling brands.

2. Performance Management & Optimization

? Oversee and guide the execution of high-budget campaigns across Search, Shopping, Display, Video, and Paid Social.

? Conduct deep performance audits to identify bottlenecks and implement optimization frameworks.

? Lead large-scale A/B testing across creatives, placements, audiences, and landing pages.

? Own ROAS, CAC, and revenue targets while ensuring cost efficiency and sustainable scaling.

3. Analytics, Forecasting & Insights

? Build advanced performance dashboards and insight-driven monthly/quarterly review decks.

? Interpret complex data to drive actionable strategies and next-step recommendations.

? Manage forecasting, budget allocation, pacing, and scenario planning.

? Ensure strong tracking hygiene through GA4, UTMs, tag setups, and attribution modeling.

4. Client Leadership & Business Ownership

? Act as the strategic partner for key D2C clientsrepresenting Intent Farm's expertise.

? Lead performance review calls, present insights, set expectations, and drive decision-making.

? Build long-term relationships based on transparency, growth, and data-driven recommendations.

? Consult clients on multi-channel marketing strategies beyond paid ads (CRO, retention, CRM, landing pages, creative direction).

5. Team Management & Mentorship

? Lead and mentor a team of performance marketers and associates.

? Define processes, optimization checklists, creative testing frameworks, and best practices.

? Conduct skill assessments, training sessions, and growth plans for team members.

? Ensure high-quality delivery, timely execution, and smooth cross-team collaboration.

Requirements

58 years of hands-on experience

Meta Ads Manager and Google Ads

? Proven experience in scaling D2C brands from early-stage to multi-crore monthly revenue.

GA4, Looker Studio, and advanced Excel/Sheets

funnel optimization, CRO, remarketing frameworks, and landing page performance

? Ability to build and present high-level strategic plans and performance reviews.

? Strong leadership skills with experience managing and growing high-performing teams.

? Excellent communication, client management, and decision-making abilities.

? Experience managing multiple accounts with high budgets in a fast-paced agency environment.

Good to Have

? Experience with Shopify, landing page tools, or CRO testing platforms.

? Knowledge of automation tools, scripts, or rule-based optimization.

? Exposure to influencer + paid media synergy strategies.

? Ability to contribute to agency growth through process creation and innovation.

Benefits

Why you should join us

? In case you value the opportunity to work on real & challenging Marketing problems

? In case you value high involvement from founders and learning from them

? In case you value having the autonomy to do things your way and not have to worry

about experimental failures

? In case you care about working alongside genuine, honest peers who will have your

back, no matter what

? In case you value contributing to the organisation beyond your call of duty; and

getting handsomely remunerated for the extra effort

? In case you believe in always learning and want an environment which will invest

into your learning for the long term

? In case you want to work on the cutting edge of marketing problems and use the

most cutting tools and strategies

? In case you are looking for a place for the long term where you can keep growing

with the company (our first few hires from 5-6 years back, are still with the

company)

Why you shouldn't join us

? In case you are looking for a product company, ofcourse we aren't one

? In case you are looking for a very very structured corporate environment where

everyone is extremely clear on their role and ONLY has to do that. We thrive as a

bootstrapped company and hence like to be nimble about changes and whatever is

needed to be done to get ahead

? In case you are looking for the top bracket pay in the industry - we are not the one

for you. You may find hyper funded startups who can do that for you

Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)

Location: HSR Layout, Bangalore.