Performance Marketing Specialist

_ Performance Marketing Specialist_

Company: Rarefiction Media
Location: Hyderabad, Telangana
Job Type: Full-time
Work Mode: On-site
Experience: 1–3 Years

About Rarefiction Media

Rarefiction Media is a creative-first digital marketing agency that combines strategy, storytelling, content, and performance to help brands grow. We work with brands across industries to build impactful digital experiences and deliver measurable business results.

We are looking for a results-driven Performance Marketing Specialist who can plan, execute, optimize, and scale paid advertising campaigns across digital platforms.

Job Overview

The ideal candidate should have hands-on experience with Google Ads, Meta Ads, campaign optimization, audience targeting, conversion tracking, and performance analytics. You will be responsible for driving quality leads, increasing conversions, improving return on ad spend (ROAS), and maximizing campaign ROI.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram).
• Develop performance marketing strategies aligned with client goals, budgets, and target audiences.
• Conduct keyword research, competitor analysis, audience research, and campaign planning.
• Manage campaign budgets, bidding strategies, ad placements, and audience targeting.
• Monitor campaign performance and optimize CPC, CPM, CTR, CPL, CPA, conversion rates, and ROAS.
• Set up and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and relevant tracking tools.
• Analyze campaign data and generate regular performance reports with actionable insights.
• Coordinate with creative, content, and design teams to develop high-performing ad creatives and copy.
• Conduct A/B testing for ad creatives, headlines, landing pages, audiences, and campaign strategies.
• Identify opportunities to improve lead quality, reduce acquisition costs, and scale successful campaigns.
• Stay updated with digital advertising trends, platform updates, and industry best practices.
• Manage multiple client campaigns while meeting performance targets and deadlines.

Required Skills & Qualifications

• 1–3 years of hands-on experience in performance marketing or paid advertising.
• Strong working knowledge of Google Ads and Meta Ads Manager.
• Experience with lead generation, sales campaigns, and conversion-focused advertising.
• Understanding of Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Knowledge of keyword research, audience segmentation, retargeting, and remarketing.
• Ability to analyze campaign data and make data-driven decisions.
• Proficiency in Excel or Google Sheets for reporting and performance analysis.
• Strong communication, problem-solving, and time-management skills.
• Ability to manage advertising budgets and optimize campaigns for measurable results.

Preferred Qualifications

• Experience working in a digital marketing agency.
• Experience managing campaigns across multiple industries.
• Basic understanding of landing page optimization and conversion rate optimization (CRO).
• Knowledge of Google Looker Studio and marketing reporting dashboards.
• Relevant Google Ads or Meta Blueprint certifications.
• A portfolio or case studies demonstrating campaign performance and results.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Lead generation and lead quality.
• Cost per lead (CPL) and cost per acquisition (CPA).
• Click-through rate (CTR) and conversion rate.
• Return on ad spend (ROAS) and overall campaign ROI.
• Budget utilization and campaign efficiency.
• Consistency of reporting, testing, and optimization.

What We Offer

• Opportunity to work with diverse brands and industries.
• A creative and collaborative work environment.
• Hands-on experience with performance-driven marketing strategies.
• Opportunities for professional growth and skill development.
• A chance to collaborate with creative, content, design, and strategy teams.

How to Apply

If you are passionate about paid advertising, data-driven marketing, and delivering measurable results, we would love to hear from you.

Apply through Indeed with your updated resume and details of the advertising campaigns you have managed.

Job Type: Full-time
Work Location: On-site, Hyderabad, Telangana

Pay: ₹12,000.00 - ₹30,000.00 per month

Work Location: In person