Performance Marketing Specialist

About the role

Modern Signal

What you will do

• Understand each client's products, services, audience and sales funnel, and build lead-generation plans around them.
• Plan, launch and optimize Google Ads campaigns (Search, Performance Max, Display, YouTube, Remarketing).
• Plan, launch and optimize Facebook and Instagram ad campaigns for lead generation and retargeting.
• Do keyword research, write and A/B test ad copy, and manage bids and budgets to hit cost-per-lead goals.
• Run SEO audits and improve on-page, technical, off-page and local SEO (Google Business Profile).
• Set up and maintain conversion tracking in GA4, Google Tag Manager, Google Ads and Meta Pixel, working with developers where needed.
• Build weekly and monthly performance reports and present results and next steps to clients.
• Act as the main point of contact for assigned US client accounts.

Mandatory:

• 3-5 years of hands-on experience in digital marketing.
• Proven experience with SEO optimization, Google Ads management, Facebook/Meta Ads management and optimization.
• Prior experience handling US clients and their business ad accounts.
• Excellent spoken and written English; confident on client calls.
• Ability to quickly learn a client's business and design marketing and ad campaigns that generate leads.
• Working knowledge of GA4, Google Tag Manager and Google Search Console.

Good to have

• Google Ads, Google Analytics (GA4) or Meta Blueprint certifications.
• Agency experience managing several client accounts at once.
• Exposure to LinkedIn Ads or Microsoft (Bing) Ads.