Performance Marketing Specialist

Experience: 2–3+ years
Employment Type: Full-time
Location: On site (HSR Layout)
Department: Marketing

About the Role

We are looking for a Digital Marketing Specialist who is passionate about digital advertising, data, and driving measurable business growth.

The ideal candidate should have 2–3+ years of hands-on experience managing Meta Ads and Google Ads, with a strong understanding of campaign strategy, optimization, analytics, and lead/customer acquisition.

You should be someone who takes ownership, enjoys experimenting, understands numbers, and can turn campaign data into actionable marketing decisions.

Key Responsibilities

• Plan, launch, manage, and optimize Meta (Facebook & Instagram) Ads and Google Ads campaigns.
• Develop performance marketing strategies aligned with business and revenue goals.
• Manage campaign budgets and ensure efficient ROAS, CPA, CPL, CAC, and conversion rates.
• Conduct audience research, competitor analysis, keyword research, and market analysis.
• Create and test different ad creatives, copy, audiences, landing pages, and campaign structures.
• Continuously monitor campaign performance and identify opportunities for optimization and scaling.
• Set up and monitor conversion tracking, pixels, events, and analytics.
• Analyze campaign data and prepare regular performance reports with clear insights and recommendations.
• Work closely with the creative, content, sales, and product teams to improve campaign performance.
• Run A/B tests and continuously experiment with new strategies, audiences, creatives, and funnels.
• Stay updated with changes in Meta Ads, Google Ads, tracking, attribution, and digital marketing trends.

Requirements

• 2–3+ years of hands-on experience in performance marketing.
• Strong experience managing Meta Ads and Google Ads.
• Good understanding of campaign setup, targeting, bidding, optimization, and scaling.
• Strong analytical and numerical skills.
• Experience with Google Analytics/GA4, Google Tag Manager, Meta Pixel, and conversion tracking is preferred.
• Understanding of marketing funnels, landing pages, lead generation, and conversion optimization.
• Ability to analyze data and make decisions based on performance metrics.
• Good communication and collaboration skills.
• Strong sense of ownership and accountability.
• Comfortable working in a fast-paced, target-driven environment.

Pay: ₹10,000.00 - ₹50,000.00 per month

Application Question(s):

• Do you have experience working in a Marketing agency?

Experience:

• Facebook Advertising: 2 years (Required)
• Google Ads: 2 years (Required)
• amazon ads: 2 years (Preferred)

Work Location: In person