Performance Marketing Specialist

JD –Performance Marketing Executive

Location: Sakinaka, Mumbai (onsite)

About Flo: Flo is one of India’s fastest growing D2C brands and one of the first to introduce the model in the sleep solutions space.

What you'll get:

• The opportunity to join a high growth company with room to explore

• A super team of colleagues who are all excited to actually make a difference • You'll be working with senior/upper management directly so you'll be involved in core decisions

What we expect you to do:

• Own end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplace and more.

• Manage budgets ranging from high-scale media spends to lean campaign allocations with equal efficiency.

• Collaborate across teams for campaign planning, goal-setting, and performance analysis.

• Build and maintain dashboards using Looker Studio, and GA4 for real-time reporting and insights.

• Identify growth opportunities and recommend automation workflows (Zapier, scripts, etc.) to improve campaign efficiency.

• Lead performance audits, conversion tracking setups, and cross-channel attribution modeling.

• Stay ahead of platform changes, industry trends, and AI-driven tools for continuous performance enhancement.

What we expect from you?

• 2+ years of hands-on experience in Performance/Digital Marketing (agency or brand side). • Proven track record of managing D2C performance campaigns for top, middle and bottom funnels.

• Manage budgets of <50L/month for running successful campaigns.

• Marketplace (amazon/flipkart), Quick commerce (zepto etc.) ads is a plus.

JD –Performance Marketing Executive

• Strong command over Google Ads (Search, Display, Shopping, Performance Max, YT). • Knowledge of setting up of GMC, GMB, pixels is a must.

• In-depth knowledge of Meta Ads (Facebook, Instagram) – structure, testing, and scaling. • Proficient in Looker Studio, and Google Analytics 4.

• Experience using Zapier or similar tools for automation and workflow setup. • Advanced Excel/Google Sheets for reporting, data analysis, and pivoting insights. • Strong analytical mindset with problem-solving, critical thinking, and optimization skills. • Excellent verbal and written communication skills in English – client-facing experience is a plus.

We are in a high growth phase and would require you to come to the office in Mumbai (Sakinaka) 6 days a week with Sunday off. If you think you’re up for the challenge and want to do the best and most impactful work, you’re in the right place!

Industry standard pay is a myth. We pay what you deserve. It's a conversation, not a restriction.

Pay: ₹800,000.00 - ₹1,600,000.00 per year

Benefits:

• Provident Fund

Work Location: In person