Performance Marketing Specialist (Google Ads & Paid Media)

2 - 7 years

4 - 8 Lacs

Posted:1 week ago| Platform: Naukri logo

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Skills Required

google ads campaign structuring & budget management paid media meta ads paid media strategy & roas optimization ppc campaigns pay per click cpl performance marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

ROLES &

Perform daily account management on Google Ads or other search platforms

Understand client goals, create and execute strategies to exceed defined goals

Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels

Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.

Communication to team and management on project development, timelines, and results.

Work with leadership to explain and modify strategic plans Understand and stay current on industry trends, competitive landscape, and internal product development efforts Be accountable for the Monthly/ Quarterly Business Review meetings and showcase business growth.

Be responsible for Team Growth and planning personal development programs for subordinates.

Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)Are passionate about Search and internet marketing Have an outstanding ability to think creatively, and identify and resolve problems

Have excellent communication and interpersonal skills, with the ability to be personable yet persistent

Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals

Have high levels of integrity, autonomy, and self-motivation Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end.

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