Performance Marketing Specialist Ads & Native Ads

Job Title:

Performance Marketing Specialist Meta Ads & Native Ads

Job Location:

Gurugram

Job Type:

Full-Time

CTC-9.60 LPA (Negotiable)

Key Responsibilities:

Meta Ads Campaign Management (Facebook & Instagram):

• Plan, set up, and manage

  paid campaigns

  across Facebook & Instagram Ads Manager.
• Create audience segments using

  Core Audiences, Custom Audiences, Lookalike Audiences

  , and

  retargeting strategies

  .
• Optimize campaigns for

  lead generation, engagement, reach, and conversions

  .
• Test and refine

  ad copies, creatives, and landing pages

  for maximum ROI.

Native Ads Management (Taboola, Outbrain, etc.):

• Plan and execute campaigns on

  native advertising platforms

  for content amplification, traffic, and lead generation.
• Optimize

  headlines, thumbnails, and targeting parameters

  to improve CTR and conversions.
• Monitor

  publisher placements

  and adjust bids for best performance.

Optimization & Analytics:

• Monitor and analyze key performance metrics like

  CPM, CPC, CTR, CPL, and ROAS

  .
• Perform regular

  A/B testing

  on creatives, audiences, and placements.
• Ensure proper

  pixel implementation

  and event tracking via

  Facebook Pixel

  and

  UTM parameters

  .

Collaboration & Strategy:

• Work closely with the

  creative team

  for ad assets and content requirements.
• Develop strategies tailored for different funnel stages (

  awareness, consideration, conversion

  ).
• Research competitors and industry trends to stay ahead of algorithm updates and platform changes.

Reporting & Insights:

• Generate

  weekly and monthly campaign performance reports

  with actionable insights.
• Use analytics tools like

  Meta Analytics, Google Analytics, and Native Ads dashboards

  .

Required Skills & Qualifications:

Experience:

• 1-3 years of hands-on experience in

  Meta Ads Manager

  and

  Native Advertising platforms (Taboola, Outbrain, etc.)

  .
• Proven track record of managing

  performance marketing campaigns for lead generation or Real Esate Sales

  .

Technical Knowledge:

• Strong understanding of

  audience segmentation, retargeting, and pixel tracking

  .
• Familiarity with

  third-party tracking tools

  and analytics platforms.

Soft Skills:

• Data-driven mindset with strong analytical and problem-solving skills.
• Excellent communication and coordination abilities.
• Ability to work under tight deadlines in a fast-paced environment.

Preferred:

high-budget campaigns (20L+/month)

For any query

Please call Pooja Dutt @ 9711750147

7977731191

dutt.poojahr@investors-clinic.com