Performance Marketing Manager

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About 3TENX

3TENX is a disruptive, design-led haircare brand built on efficacy, innovation, and salon-grade results. Available in top salons like Lakm, Toni & Guy, Jean Claude Biguine, and on premium platforms like Nykaa, Amazon,Tira, Sephora and Zepto, were on a mission to redefine ritual-based haircare with science-first formulations and global design thinking.

Role Overview

Performance Marketing Manager

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize paid campaigns across

  Google, Meta (Instagram/Facebook), Amazon, Nykaa, Zepto

  , and other emerging channels.
• Manage end-to-end ad funnel including audience targeting, creative testing, budget allocation, and ROAS tracking.
  
• Work with creative teams to develop thumb-stopping, conversion-focused assets.
  

Revenue & Analytics

• Monitor, analyze, and report daily/weekly/monthly

  campaign performance

  , CTRs, CPCs, CVRs, CAC, ROAS, and revenue.
• Own

  D2C website performance

  : conversions, traffic, bounce rates, landing pages, and A/B tests.
• Leverage

  GA4, Meta Manager, Ads Manager, Amazon/Nykaa dashboards

  to draw insights and scale winning campaigns.

P&L Ownership

• Track marketing spends and channel-wise contribution to topline and bottom-line.
  
• Own the

  marketing P&L

  , constantly optimizing to lower CAC and increase LTV.
• Partner with finance, e-com, and ops teams to ensure alignment between performance goals and business profitability.
  

Marketplace Strategy (Amazon/Nykaa/Zepto)

• Run and optimize Sponsored Ads, Product Display Ads, Brand Stores, and Promotions.
  
• Drive discoverability, keyword rankings, reviews, and sale conversions across platforms.
  
• Collaborate with platform account managers for visibility opportunities (events, banners, collabs).
  

Continuous Experimentation

• Drive a culture of testing: new platforms, creatives, landing pages, audiences.
  
• Stay ahead of algorithm updates, industry best practices, and competitor benchmarks.
  

What We’re Looking For

• 5-8 years of hands-on experience in

  performance marketing

  (preferably beauty/D2C/e-commerce).
• Deep understanding of

  media buying, customer funnels, and growth loops

  .
• Proficiency in Google Ads, Meta Ads, GA4, Amazon/Nykaa Ads, Shopify analytics, and Excel.
  
• Strong analytical skills with an eye for creative performance.
  
• Self-starter who thrives in a fast-paced, high-ownership environment.
  

Good to Have

• Past experience working with

  beauty brands

  or high-growth D2C startups.
• Experience scaling spends from.
  
• Familiarity with Klaviyo/Shopify/Hotjar/Clevertap/Looker Studio.
  

Why Join 3TENX

• Be part of a

  high-growth, design-first brand

  shaking up the Indian beauty industry.
• Work directly with the

  founders and brand team

  .
• Full ownership, fast decisions, big impact.