Performance Marketing Manager Skincare & D2C (Europe market)

As a Performance Marketing Manager for a fast-growing D2C skincare brand specializing in the European Market, your role will involve planning, executing, and scaling high-performing paid campaigns on various platforms such as Meta, TikTok Ads, Google Ads, YouTube, Programmatic, and more. You will be responsible for optimizing campaigns for CAC, ROAS, LTV, and conversion rates across the full funnel. Additionally, you will collaborate on ad creatives, UGC concepts, videos, and landing page testing, while analyzing campaign data to deliver actionable insights and growth strategies. Running A/B tests and managing monthly ad budgets efficiently will be crucial aspects of your role. Staying updated on performance trends in the skincare/beauty space and coordinating with content and design teams will also be part of your responsibilities. Key Responsibilities: - Plan, execute, and scale high-performing paid campaigns on Meta, TikTok Ads, Google Ads, YouTube, Programmatic, and other relevant channels - Optimize campaigns for CAC, ROAS, LTV, and conversion rates across the full funnel - Ideate and collaborate on ad creatives, UGC concepts, videos, and landing page testing - Analyse campaign data to deliver actionable insights and growth strategies - Run A/B tests on audiences, creatives, placements, and offers - Manage and track monthly ad budgets, ensuring efficient spend and strong returns - Stay updated on performance trends in the skincare/beauty space and adopt best practices - Coordinate with the content and design to align performance campaigns with product launches, promotions, and retention efforts Qualifications Required: - 4+ years of hands-on experience in performance marketing for D2C skincare, beauty, or personal care brands in the European Market - Proven track record of managing large paid media budgets with consistent positive ROAS - Strong analytical skills with proficiency in tools like Meta Ads Manager, TikTok Ads, Google Ads, GA4, GTM, Hotjar, and Looker Studio - Experience with eCommerce funnels, retargeting, and scaling new customer acquisition - Creative mindset to test and iterate messaging and visual hooks for skincare audiences - Excellent communication and reporting skills - Bonus: Familiarity with influencer campaigns or UGC sourcing for skincare brands,