Performance Marketing Manager

Marketing Manager

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize paid campaigns across

  Google Ads, Meta Ads, TikTok Ads

  , and marketplace ad platforms (Amazon PPC, Walmart Sponsored Ads).
• Conduct A/B testing, manage budgets, and drive lower CAC while improving ROAS.
  
• Analyze campaign performance and provide weekly dashboards and insights to leadership.
  

Marketplace Management (USA)

• End-to-end management of

  Amazon Seller Central

  : listings, SEO optimization, keyword research, pricing, reviews, A+ content, inventory coordination.
• Manage

  TikTok Shop

  including product uploads, influencer campaigns, affiliate programs, and trend-based content creation.
• Oversee

  Walmart Marketplace

  (if applicable) including product listings, catalog quality, promotions, and advertising.
• Track marketplace analytics and continually improve conversion rate, buy-box win rate, and organic rankings.
  

Content Creation & Brand Storytelling

• Create or coordinate photo/video content for product pages, social media, blogs, and ads.
  
• Write compelling product descriptions, brand stories, and educational content around wellness and Ayurveda.
  
• Develop a consistent brand voice across all platforms.
  

Social Media & Influencer Management

• Manage organic social presence across TikTok, Instagram, and YouTube.
  
• Identify and collaborate with influencers, creators, and affiliates to drive sales.
  
• Develop viral-ready short-form video concepts and oversee production.
  

Analytics & Reporting

• Own KPIs: ROAS, CAC, Revenue, Repeat Rate, Conversion Rate, Marketplace Seller Metrics.
  
• Conduct weekly performance reviews and provide actionable insights.
  
• Implement tools and dashboards for deeper understanding of customer behavior and trends.
  

Requirements

• 3–6 years of experience in

  performance marketing + marketplace operations

  .

• Mandatory:

  Hands-on experience with

  Amazon Seller Central

  and TikTok for business.
• Experience with Walmart Marketplace or other U.S. eCommerce platforms is a plus.
  
• Proven ability to create or coordinate

  high-quality content

  (video, static, product descriptions).
• Understanding of

  Ayurvedic products

  , herbal wellness, natural supplements, or the beauty/wellness sector (preferred).
• Strong analytical skills and proficiency with tools like Amazon PPC, Google Analytics, Meta Ads Manager, TikTok Ads Manager.
  
• Excellent communication, project management, and creative problem-solving abilities.
  

Preferred Traits

• Passion for Ayurveda, holistic wellness, herbal nutrition, or natural healing.
  
• Ability to work cross-functionally with product, creative, supply chain, and leadership teams.
  
• Comfortable in a fast-paced environment managing multiple product lines.
  
• Self-starter who proactively identifies opportunities and drives growth.

  Role & responsibilities