Role Overview Were seeking an experienced Digital Marketing Manager with deep expertise in Facebook Ads Manager and Google Ads. You will own end-to-end campaign strategy, execution, optimization, and reporting for our core products in the health & wellness category. Your goal will be to drive customer acquisition, improve ROAS, and scale campaignswhile collaborating closely with creative, e-commerce, and product teams. Role & responsibilities Preferred candidate profile Key Responsibilities Strategy & Planning Develop and maintain an overarching paid media strategy for Facebook (including Instagram placements) and Google (Search, Shopping, Display, YouTube). Conduct market research and competitor analysis to identify high-potential audiences and creative angles specific to health & wellness (e.g., honey-based supplements, herbal remedies). Define monthly/quarterly KPIs (CAC, ROAS, CTR, conversion rate) and outline roadmap to achieve revenue targets. Campaign Setup & Management Build, launch, and optimize funnel-based Facebook campaigns (awareness consideration conversion) tailored to each product (e.g., Walkwell Capsules for osteoarthritis, Whole Night Honey, and other products). Structure and manage Google Ads accounts: Search campaigns (branded vs. non-branded), Shopping, Display remarketing, and YouTube pre-roll ads. Implement UTM tagging and ensure proper integration with GA4, Facebook Pixel, and conversion API for accurate tracking. Creative Collaboration Partner with the design/content team to develop ad creative (static images, video ads, carousels) aligned with brand guidelines (e.g., Authentik Ayurveda logo, dark green natural aesthetics). Provide data-driven feedback on creative performance and drive A/B testing (e.g., headline variations, ad copy, thumbnail tests). Bid Management & Budgeting Allocate and manage monthly ad budgets (6–7-figure budgets in INR/USD) across channels, adjusting spend based on performance and seasonality (e.g., product launches, festive seasons). Leverage bid strategies (e.g., Target CPA, Maximize Conversion Value) and manual bidding where appropriate to hit efficiency goals. Audience Targeting & Segmentation Create detailed custom and lookalike audiences based on first-party data (email lists, purchase history) and interest/behavioral targeting relevant to natural health, Ayurveda, fitness. Set up dynamic retargeting flows on Google Display and Facebook to re-engage past website visitors, cart abandoners, and upsell opportunities (e.g., bundle Slim Honey + Ginger-Infused Honey). Performance Analysis & Reporting Generate weekly/monthly performance reports highlighting key metrics: ROAS, CAC, LTV payback, funnel drop-offs. Analyze data to uncover insights (e.g., which ad sets drive highest LTV customers vs. which creatives underperform) and recommend optimizations. Present findings to leadership team with straightforward next-step recommendations (e.g., increase budget on top-performing campaigns, pause non-effective SKUs). SEO & CRO Collaboration Work with the SEO specialist to align paid keywords strategy with organic efforts and capture incremental search demand. Collaborate with website/UX team to run landing page A/B tests, improve mobile conversion, and ensure Shopify/Amazon funnels are optimized for paid traffic. Stay Current & Innovate Keep abreast of the latest Facebook and Google Ads features, policy changes (e.g., restrictions around “aphrodisiac” claims for Whole Night Honey), and platform best practices. Pilot emerging channels or advanced tactics (e.g., Advantage+ Shopping Campaigns, Facebook Advantage+ Audiences, Google Performance Max) to gain competitive edge.
Desired Candidate Profile 4 -6 years of experience in graphic designing or related field. Proficiency in Corel Draw software, Photoshop, Illustrator and InDesign. Strong understanding of online media principles. Ability to work independently as well as part of a team Responsibilities Design Creation: Develop eye-catching graphics, illustrations, and layouts for social media, websites, and other digital platforms. Create print-ready designs for flyers, banners, brochures, and packaging materials. Brand Identity: Ensure all designs align with the brands identity, voice, and style guidelines. Collaborate to create logos, typography, and brand assets as needed. Content Adaptation: Resize, edit, and optimize graphics for various digital and print formats. Adapt existing designs to meet the specific needs of campaigns or platforms. Idea Collaboration: Work closely with the marketing, content, and development teams to conceptualize and execute creative ideas. Brainstorm new design concepts for marketing campaigns and product launches. Software Proficiency: Use design tools such as Adobe Creative Suite (Photoshop, CorelDRAW, Illustrator, InDesign), Figma, Canva, or similar platforms to produce high-quality work. Stay updated on the latest design trends, tools, and technologies. Project Management: Manage multiple projects simultaneously while meeting deadlines. Maintain organized design files and ensure easy accessibility for team collaboration. Innovation & Growth: Contribute to the continuous improvement of design processes and the overall brand image.
Roles and Responsibilities Key Responsibilities: Strategic HR Planning: Develop and implement HR strategies aligned with company goals in the Ayurveda and FMCG space. Talent Acquisition: Manage end-to-end recruitment for corporate, production, sales, and marketing roles with a focus on cultural fit and skills. Onboarding & Training: Build onboarding experiences tailored to herbal wellness knowledge and FMCG discipline. Performance Management: Implement KPIs and appraisal systems suited to R&D, sales, production, and support teams. Workplace Culture: Promote Ayurvedic principles of balance and well-being in workplace wellness programs and employee engagement. Compliance & Policy Management: Ensure labor law compliance (PF, ESIC, Shops Act, etc.) and internal policy frameworks. Payroll & Benefits: Oversee accurate payroll processing and benefits administration; support incentive programs. HR Operations: Maintain HR records, manage attendance systems, contracts, and exit formalities. Learning & Development: Coordinate training programs for product knowledge, Ayurvedic principles, compliance, and soft skills. Diversity & Inclusion: Foster a respectful and inclusive culture aligned with the companys natural wellness values. Desired Candidate Profile 5-10 years of experience in an HR role, preferably in a manufacturing industry. M.Com (Commerce) or MBA/PGDM (HR/Industrial Relations) degree required. Strong knowledge of HR operations, including attendance management, payroll processing, and statutory compliance. apply only who is readily available to join looking for staff who is residing in sahibabad area or 10 KM radius of mohan nagar, ghaziabad .
Responsibilities: * Make outbound calls to generate leads * Maintain customer database accuracy * Handle incoming/outgoing calls professionally * Meet sales targets through effective communication
1. Inbound Calling for new Leads 2. Answering incoming calls or leads. 3. Serve Existing customers by after sales support. 4. Inform about new products/offers to existing customers. 5. Fix a prospective meeting with sales Team. 6. should be able to elaborate " product" to customers 7. should be able to elaborate all wellness products to customers. 8. Products are for health so make customer proper understanding without hesitation. Domain Experience 1. Should have experience in "Ayurveda Domain" for inbound calling 2. Language Proficiency in Hindi and English 3. Knowledge of MS Office (Word, Excel) 4. Experience with CRM software in any one 5. Communication Skills should be good in English and Hindi 6. Team Player 7. Confident & Soft-Spoken 8. Great Follow up Skills 9. Skilled in negotiation and dealing with complaints 10. Persistent and results-oriented 11. Patient and able to handle customer rejection
Lead, mentor, and manage a telesales team to achieve monthly and quarterly sales targets. Develop sales scripts and ensure team members effectively communicate product benefits, features, and offers.