Performance Marketing Manager

Role Overview

We are looking for a

Key Responsibilities

Campaign Management & Execution

• Plan, execute, and optimize performance marketing campaigns across

  Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, YouTube, and other channels

• Drive

  lead generation, app installs, sales, or website conversions

  as per business goals

• Manage budgets, bid strategies, and pacing to maximize

  ROI and ROAS

Analytics & Optimization

• Monitor campaign performance daily, identifying trends, anomalies, and opportunities

• Optimize campaigns through

  A/B testing, keyword optimization, creative testing, audience segmentation

• Build and track

  funnel metrics

  (CTR, CPC, CPA, ROAS, LTV, CAC) to ensure profitability

Strategy & Growth

• Develop and execute the

  performance marketing strategy

  aligned with brand objectives

• Identify new growth opportunities across channels and emerging ad platforms

• Collaborate with content, design, and product teams to deliver impactful creatives and landing pages

Reporting & Insights

• Create weekly/monthly reports on campaign performance with actionable insights

• Present growth recommendations to leadership and cross-functional teams

• Track competitors and industry benchmarks to ensure market leadership

Desired Skills & Competencies

• Proven track record of managing large-scale performance campaigns with measurable ROI

• Strong knowledge of **Google Ads,

You said:

with 6+ years of experience for b2c

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Perfect Heres a refined

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Role Overview

We are seeking an experienced

Key Responsibilities

Campaign Planning & Execution

• Develop and manage

  end-to-end performance campaigns

  across

  Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, programmatic platforms, and affiliate networks.

• Drive

  customer acquisition, app installs, e-commerce conversions, and subscription growth.

• Own and optimize

  marketing budgets

  to maximize ROI and achieve performance KPIs.

Analytics & Optimization

• Monitor, analyze, and report on

  campaign performance metrics: CTR, CPC, CPA, CAC, LTV, ROAS.

• Conduct

  A/B testing

  across creatives, landing pages, and audience segments to optimize conversion rates.

• Leverage tools such as

  Google Analytics, GA4, Mixpanel, Appsflyer, Adjust

  for tracking and attribution.

Strategy & Growth

• Define and implement

  B2C growth strategies

  across multiple digital channels.

• Identify and experiment with

  new acquisition channels

  (OTT, influencer marketing, affiliates, remarketing, native ads).

• Work closely with product, design, and content teams to ensure campaigns are

  aligned with customer journeys.

Reporting & Insights

• Deliver weekly/monthly dashboards with actionable insights for leadership.

• Track

  competitor campaigns

  and industry benchmarks to maintain market competitiveness.

• Present performance reviews and future growth roadmaps to stakeholders.

Desired Skills & Competencies

• 6+ years of

  hands-on experience in B2C performance marketing

  (e-commerce, EdTech, SaaS, fintech, or consumer internet preferred).

• Strong command of

  Google Ads, Facebook Ads Manager, LinkedIn Ads, DV360, YouTube Ads, and retargeting platforms.

• Expertise in

  data analytics, attribution modeling, and marketing automation tools.

• Solid understanding of

  customer funnels, digital consumer behavior, and lifecycle marketing.

• Ability to

  scale budgets

  while maintaining ROI/ROAS goals.

• Excellent communication, leadership, and project management skills.