Performance Marketing Manager

Role Overview As a Performance Marketing Manager, you will be responsible for planning, executing, and optimizing digital campaigns across multiple channels to drive user acquisition, revenue growth, and brand awareness. You will leverage analytics and data insights to maximize ROI and ensure the efficiency of all paid marketing activities. --- Key Responsibilities - Plan, launch, and manage performance marketing campaigns across channels such as Google Ads, Meta Ads, LinkedIn Ads and display networks. - Monitor, analyze, and optimize campaign performance to achieve KPIs including ROI, CAC, and CPA. - Conduct A/B tests and experiment with new channels and strategies to improve campaign effectiveness. - Collaborate with creative and content teams to develop compelling ad creatives and landing pages. - Prepare regular reports and dashboards to communicate campaign performance and actionable insights to stakeholders. - Stay updated with the latest trends and best practices in digital marketing and performance analytics. - Manage budgets efficiently to ensure optimal allocation of resources across channels. --- Requirements - 1-3 years of hands-on experience in performance marketing or digital marketing roles. - Proven track record of managing paid campaigns on platforms such as Google Ads, Meta Ads Manager, and other digital channels. - Strong analytical skills with experience using tools like Google Analytics and Excel. - Ability to interpret data, identify trends, and make data-driven decisions. - Excellent communication and presentation skills. - Bachelors degree in Marketing, Business, or a related field. - Experience with SEO, SEM, PPC, and reporting tools is a plus. --- What We Offer - Opportunity to work in a fast-paced, growth-oriented environment. - Collaborative culture with learning and development opportunities. - Competitive compensation and performance-based incentives. - Exposure to diverse projects and clients. --- Ready to drive impactful campaigns and accelerate your career? Apply now to join Gemba Concepts in Ahmedabad!