Performance marketing intern

Role Overview: As a Performance Marketing Intern at TAC, you will play a crucial role in planning, executing, and optimizing digital marketing campaigns on various platforms. This opportunity offers hands-on experience in driving lead generation and brand awareness through real campaigns. You will be part of a team dedicated to honing your skills and fostering your growth in the field of performance marketing. Key Responsibilities: - Assist in managing paid campaigns on social media platforms such as Instagram, Facebook, and Google Ads. - Monitor and analyze campaign performance metrics to derive actionable insights and generate reports. - Collaborate with the team to create ad creatives and copy that align with marketing objectives. - Optimize landing pages, lead funnels, and user engagement through digital channels. - Coordinate with content and design teams for cohesive campaign execution. - Implement automation tools and CRM integrations like Zoho Bigin for efficient lead management. - Stay abreast of the latest trends and best practices in digital marketing to enhance campaign effectiveness. Qualifications Required: - Passion for digital marketing and a strong desire to acquire practical skills. - Basic knowledge of social media advertising, Google Analytics, and marketing funnels. - Analytical mindset with the ability to interpret data and propose optimizations. - Effective communication skills and a collaborative approach in a dynamic startup environment. - Previous experience or coursework in marketing/advertising is beneficial but not mandatory. Additional Company Details: TAC is a dynamic creator-led education platform dedicated to bridging the skill gap in India's creative economy. With a focus on real-world digital marketing, design, and creative skills, TAC provides hands-on learning experiences through live projects and industry mentorship. Join TAC to be part of a fast-growing startup committed to preparing the next generation of industry-ready creative professionals.,