Performance Marketing from F&B Industry Preferred, Mumbai - India

Job Title: Performance Marketing Manager preferred from F&B / Cloud Kitchen Industry

Location

Overview:

Seeking a Performance Marketing Manager, proficient in campaign operations, specializing in SOCIAL MEDIA B2C

Key Responsibilities:

• User Acquisition Strategy: Define strategies across performance marketing channels, focusing primarily on meta & Tiktok LinkedIn
• Campaign Management: Set up and optimize campaigns daily to improve performance metrics such as CTR, conversion rates, and ROAS.
• Performance Analysis: Analyze and report on performance through paid channels regularly.
• Collaboration with Agencies: Identify new targeting opportunities across user segments and geographies with the help of agencies.
• Creative Optimization Feedback: Work closely with internal teams to provide feedback on creative assets.
• Ad Campaign Implementation: Oversee Search ads, Shopping campaigns, Google Merchant Center, and Performance Max campaigns.
• Data-Driven Decisions: Utilize Google Analytics for performance analysis and data-driven decision-making.
• Budget Allocation: Allocate budgets effectively, optimize campaigns, and conduct thorough performance analyses.
• Reporting: Create and maintain reports in Excel, including planning and reporting tasks.
• Digital Campaign Execution: Plan and execute campaigns across PPC, social media advertising (Google, Facebook, Instagram, LinkedIn, TikTok), and programmatic ad buys.
• Collaboration for Narratives: Work with product and analytics teams to craft compelling, targeted narratives for the car share audience.
• Performance Monitoring: Use tools 3rd party and platform.
• Performance Reporting: Develop and maintain performance reports, ensuring clear communication of results and learnings to stakeholders.
• Budget Management: Maximize ROI and achieve KPIs related to user acquisition and engagement within budget constraints.
• A/B Testing: Conduct A/B testing on campaign elements to continuously improve conversion rates and key performance metrics.
• Stay Updated: Keep abreast of the latest trends in performance marketing, especially within the mobility and tech-app sectors.

Requirements

• Experience: 5-7 years in digital/performance marketing, ideally in a tech or mobility-focused company.
• Data Analysis: Proficiency in data analysis and translating complex data into actionable insights.
• Marketing Tools Proficiency: Strong proficiency with online marketing tools and ad platforms like Facebook Business Manager, LinkedIn Ads, and an understanding of TikTok's advertising opportunities.
• Data Processing: Familiarity with Microsoft Excel and Google Sheets.
• Communication Skills: Excellent communication skills for effective stakeholder management.
• Adaptability: Detail-oriented and capable of managing multiple tasks and tight deadlines in a fast-paced, growth-driven environment.

Required Skills and Qualifications:

• Technical Proficiency: Expertise in social media advertising platforms, analytics tools, and CRM systems.
• Analytical Skills: Strong ability to analyze data, identify trends, and make data-driven decisions.
• Creativity: Ability to create innovative and engaging content that resonates with target audiences.
• Communication Skills: Excellent verbal and written communication skills for effective collaboration and reporting.
• Project Management: Strong organizational and project management skills to handle multiple campaigns simultaneously.

Impact on Business

• A Social Media Performance Marketing Manager plays a pivotal role in driving business growth by:
• Increasing Brand Awareness: Leveraging social media to expand brand reach and visibility.
• Boosting Engagement: Creating engaging content that fosters interaction and builds a loyal community.
• Driving Conversions: Implementing targeted campaigns that convert social media interactions into tangible business outcomes, such as sales, leads, or app downloads.
• Enhancing Customer Insights: Providing valuable insights into customer behavior and preferences, informing broader marketing strategies.