Performance Marketing Executive

Job Responsibilities:

· Create and execute a strong performance marketing strategy & execution plan.

Develop & manage digital prospecting & remarketing campaigns.

· Manage budgets and campaigns across all digital channels to drive strong return

on investment and efficient CAC.

· Implement A/B testing & conversion rate optimization.

· Ensure successful planning, execution, and optimization for key traffic KPIs via

paid, organic & own media channels

· Work closely with management to share funnel conversion improvement ideas,

feedback & present results.

· Collaborate with the rest of our team (creative & content) to optimize programs,

campaigns, and landing pages.

Requirements:

· >2 years of prior experience in a similar role as well as experience building

effective multi-channel marketing strategies.

· Expertise in campaign and channel analysis and reporting, including Google

Analytics experience.

· Knowledge of analytics & SEO tools.

· Strong ability to synthesize complex concepts into easily understandable

strategies.

· Proficient in using both Google and Meta platforms.

· Should have experience managing a monthly paid media budget of INR 3 to 5

Crore.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person