Performance marketing Executive - Q COM

We are hiring a Performance Marketing Executive to manage and optimize our marketing campaigns across leading quick commerce platforms such as Zepto, Swiggy Instamart, and Blinkit & other Q com platforms. This role is ideal for someone who understands the fundamentals of digital performance marketing, has a data-driven approach, and is eager to grow in the Q-commerce ecosystem.

Key Responsibilities

Execute and monitor in-app performance campaigns on Zepto, Swiggy Instamart, and Blinkit.

Support in keyword research, bid adjustments, and campaign optimization to improve ROI.

Track daily campaign metrics (impressions, clicks, CTR, CPC, ROAS) and share performance reports.

Assist in setting up search ads, banner ads, and promotional placements within quick commerce apps.

Coordinate with the internal marketing and sales teams to align discounts, offers, and campaigns.

Conduct basic A/B tests on creatives and targeting to identify what performs best.

Keep an eye on platform trends and suggest improvements to increase campaign effectiveness.

Key Requirements

14 years of experience in digital marketing or performance marketing (experience with Q-commerce or e-commerce preferred).

indepth understanding of ROAS, CPC, CTR, and keyword bidding models.

Strong analytical skills and proficiency in Excel/Google Sheets.

Eagerness to learn and ability to work in a fast-paced environment.

Graduate degree in Marketing, Business, or related field.