Performance Marketing Executive / PPC Specialist

Rhea Healthcare - Motherhood Hospitals

1 - 4 years

3 - 4 Lacs

bengaluru

Posted:2 days ago| Platform:

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Skills Required

google ads ppc ppc campaigns pay per click meta ads performance marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Performance Marketing Executive (PPC Specialist)

Key Responsibilities

Plan, create, and optimize Google Search, Display, and Meta (Facebook & Instagram) campaigns to achieve defined CPL and lead targets.
Conduct thorough keyword research, ad copy testing, and A/B experiments to maximize campaign ROI.
Continuously monitor campaign performance and optimize for CTR, CVR, and lead quality.
Collaborate with internal teams to ensure alignment on campaign goals, ad messaging, and landing page experience.
Work closely with the website and creative teams to improve landing page performance and conversion rates.
Track daily leads, analyze performance trends, and provide actionable insights for ongoing improvement.
Maintain and report campaign performance using Excel/Google Sheets, leveraging Pivot Tables, VLOOKUP, and dashboards.
Ensure all tracking mechanisms (UTM, pixel, conversion tracking) are correctly implemented and maintained.
Stay up to date with the latest trends and platform updates in digital advertising.

Knowledge and Specific Skills

Strong analytical skills with advanced proficiency in
Excel/Google Sheets (VLOOKUP, Pivot Tables)
.
Understanding of
landing page optimization
and user funnel analytics.
Experience in
lead quality monitoring
and campaign optimization for cost efficiency.
Excellent communication and collaboration skills for cross-functional teamwork.

Qualification: Any Graduate

Experience: 2-5 Years

Interested applicants can share the CVs @ tejaswita.s@motherhoodindia.com

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