Performance Marketing Executive

Key Responsibilities

Strategy & Management (Google & Meta)

• Full-Funnel Management

  : Plan, execute, and manage paid campaigns across the entire marketing funnel, from brand awareness (Meta) to high-intent conversion (Google Shopping/Search).

• Google Ads Mastery

  : Oversee performance campaigns, including Google Shopping, Performance Max, Search (PPC), and dynamic retargeting to maximize product visibility and sales.

• Meta Ads Expertise

  : Develop and manage campaigns on Facebook and Instagram (including Feed, Stories, Reels, and Catalog Ads) with a strong focus on creative testing, audience segmentation, and lookalike modeling.

• Budget & ROAS Optimization

  : Rigorously manage six-figure monthly budgets, focusing on continuous optimization to meet aggressive ROAS and CPA targets.

Marketplace Advertising (Amazon & Flipkart)

• Marketplace Ad Strategy

  : Develop, implement, and analyze campaigns within closed-loop ecosystems like Amazon Advertising (Sponsored Products, Brands, Display) and Flipkart Ads.

• Inventory & Profitability

  : Work closely with the Category team to ensure ad spend alignment with inventory levels and overall product profitability metrics on marketplace platforms.

• Keyword & ACoS

  Management

  : Conduct extensive keyword harvesting and bid management to control Advertising Cost of Sale ( ACoS ) and drive organic rank correlation.

Analysis & Reporting

• Deep Data Analysis

  : Utilize platforms (Google Analytics 4, Ads Dashboards) to translate complex performance data into clear, actionable insights and strategic recommendations.

• A/B Testing

  : Design and execute structured A/B tests for creatives, ad copy, landing pages, and bidding strategies to continuously improve campaign efficiency.

• Attribution Modeling

  : Understand cross-channel attribution to ensure correct valuation of different media channels and inform budget allocation decisions.

Qualifications

• Experience

  : [2] years of hands-on experience managing substantial paid media budgets, with a proven track record of scaling e-commerce revenue.

• Platform Proficiency

  : Expert knowledge of Google Ads, Google Merchant Center, Meta Ads Manager, and Amazon/Flipkart Ad platforms.

• Analytical Skillset

  : Highly proficient in Excel/Google Sheets, data visualization, and calculating core performance metrics (ROAS, CPA, LTV, ACoS ).

• Conversion Focus:

  Strong understanding of conversion rate optimization (CRO) principles and how they interact with paid traffic.

Bonus Skills (Nice-to-Have)

• Experience with other emerging platforms (TikTok Ads, Pinterest Ads).
• Certification in Google Ads or Meta Blueprint.
• Familiarity with marketing automation and CRM integration