Performance Marketing Executive

Performance Marketing Executive

• Plan, execute, and optimize

  paid campaigns

  on platforms such as

  Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads

  , etc.
• Manage

  lead generation, conversion, and remarketing campaigns

  .
• Monitor campaign performance daily and optimize for

  CPL, CPA, ROAS, CTR, and conversions

  .
• Conduct

  A/B testing

  on creatives, ad copies, audiences, and landing pages.
• Prepare and share

  daily, weekly, and monthly performance reports

  .
• Track and analyze data using

  Google Analytics, Meta Business Manager

  , and other tools.
• Coordinate with

  design, content, and sales teams

  for creatives and landing pages.
• Manage and optimize

  ad budgets

  efficiently.
• Stay updated with the latest

  digital marketing trends and platform updates

  .

• Proven experience in

  performance marketing / paid advertising

  .
• Strong knowledge of

  Google Ads, Meta Ads

  , and conversion tracking.
• Hands-on experience with

  pixel setup, GTM, and event tracking

  .
• Good analytical and problem-solving skills.
• Ability to work independently and meet deadlines.
• Basic understanding of

  SEO, landing page optimization

  , and funnels is a plus.

• Google Ads
• Meta Ads Manager
• Google Analytics / GA4
• Google Tag Manager
• Excel / Google Sheets