Performance Marketing & D2C Manager

Job Description

Location: Gurgaon (Work from Office) Department: Marketing & Growth Reports To: Founder Experience: 3+ years post-MBA or 4+ years post-B.Tech Education: Tier-1 College Preferred (IIT, IIM, ISB, NIT, etc.) Company: BOULT About BOULT: BOULT is a leading Indian consumer tech brand redefining the wearables and audio category. With innovation at our core and a D2C-first approach, we are building one of Indias most loved lifestyle brands. Our journey is fueled by data, design, and deep consumer understanding — and we are just getting started. Role Overview: We are looking for a highly analytical and agile Performance Marketing & D2C Manager to lead digital customer acquisition and drive growth through BOULT’s D2C platforms. The ideal candidate combines sharp analytical acumen with creative problem-solving and has prior experience working with fast-paced, consumer-first D2C brands. Key Responsibilities: Performance Marketing & Acquisition Strategize and execute ROI-driven campaigns across Google Ads, Meta Ads, YouTube, and Affiliate channels. Manage budgets effectively to optimize CAC, ROAS, LTV , and funnel conversion metrics. Coordinate with internal teams to produce high-impact ad creatives and landing pages. Continuously test, iterate, and scale campaigns based on real-time data. D2C Growth & Ecommerce Management Drive end-to-end growth for boultaudio.com and app (if applicable), including traffic, conversions, and revenue. Collaborate with design, tech, and product teams to improve user journey, AOV, cart-to-purchase conversion , and page speed. Own merchandising strategy, product visibility, and on-site campaigns. Leverage consumer data to drive retention and repeat purchases through CRM initiatives (Email/SMS/Push). Analytics & Reporting Build and maintain dashboards using Google Analytics (GA4), GTM, Meta Business Manager , etc. Monitor daily, weekly, and monthly performance KPIs and report to leadership. Extract actionable insights from performance data to optimize campaigns and influence cross-functional strategy. Team Management Lead and mentor a small team of performance marketers and analysts. Coordinate with external agencies or consultants (if any) to ensure alignment and timely delivery. Who You Are: Highly data-driven , number-savvy , and capable of making decisions based on facts, not assumptions. Thrive in high-growth , fast-paced environments with a strong bias toward execution. Able to think on the spot , adapt quickly, and manage multiple moving pieces. Have strong attention to detail and the ability to zoom out for strategic thinking. Qualifications: 3+ years post-MBA or 4+ years post-B.Tech from a Tier-1 institute (IIM/IIT/ISB/NIT/FMS etc.). Prior experience in a D2C-first brand (consumer electronics/lifestyle/ecommerce preferred). Hands-on experience with Google Ads, Meta Ads , analytics tools, and campaign optimization. Proven success managing performance marketing budgets and ecommerce growth targets. Experience in leading teams and collaborating across departments. Why Join BOULT? Opportunity to work directly with the founder and leadership team. Own critical growth levers for one of India’s fastest-growing D2C brands. Culture of speed, ownership, and innovation. Competitive compensation, learning opportunities, and fast-track growth.