Performance Marketer

Job Description

Company Overview: TIF Labs was established in India in 2016. With a strong team of engineers and developers, we have delivered projects with 100% client satisfaction. We are committed to offering services and products that help our clients convert their imaginations into reality. Our team of experts have worked on various fronts such as - RPA, Automation Setups and Research Based Prototyping. Positioned at the forefront of advanced technologies, our mission is to lead the way in the digital world. Job description Job overview : We are seeking a data-driven and proactive Jr Performance Marketer with hands-on experience in Meta (Facebook/Instagram) and Google Ads platforms. Youll play a key role in executing and optimizing paid campaigns across digital channels to drive growth and improve ROI. Experience with Amazon Ads is a plus but not mandatory. Key Responsibilities: Plan, launch, and optimize paid campaigns across Meta Ads (Facebook/Instagram) and Google Ads (Search, Display, YouTube) . Monitor campaign performance daily and adjust strategies based on data insights. Support keyword research, audience segmentation, and ad copy creation. Assist in running A/B tests on creatives, ad formats, and landing pages. Collaborate with the creative team to ensure high-performing ad visuals and messaging. Track KPIs such as CTR, CPA, ROAS, and conversion rates, and prepare performance reports. Stay updated on industry trends, platform changes, and best practices. Exposure to Amazon Ads or a willingness to learn is a bonus . Requirements: 1 to 2 years of hands-on experience with Meta and Google Ads platforms . Strong understanding of paid media performance metrics and attribution models. Comfortable working with data and tools like Google Analytics and Excel/Google Sheets. Ability to manage multiple campaigns and meet performance goals under supervision. Self-motivated, detail-oriented, and eager to learn and grow in a fast-paced environment. Bachelor's degree in Marketing, Business, Communications, or a related field. Role: Digital Marketing - Other Industry Type: Electronic Components / Semiconductors Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education: Any Graduate Key Skills : Google Ads, Facebook Ads, Meta Ads, amazon ads, Performance Marketing, Digital Marketing, Instagram Ads, Performance Analysis Interested candidates please whatsap your resumes to 9686659427 or on the email id : [email protected] Job Type: Full-time Pay: ₹250,000.00 - ₹400,000.00 per year Schedule: Day shift Work Location: In person