Performance Marketer

Role & responsibilities : Job Title: Performance Marketer Location: Gurugram Experience Required: Minimum 3 years Employment Type: Full-Time Salary: 40k to 50k About the Role We are looking for a data-driven Performance Marketer to join our growing marketing team. You will be responsible for strategizing, executing, and optimizing digital campaigns across various paid channels to drive traffic, conversions, and ROI. The ideal candidate has at least 3 years of hands-on experience in paid digital marketing and thrives in a fast-paced, results-oriented environment. Key Responsibilities Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, YouTube, and programmatic channels. Manage advertising budgets effectively to meet ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) targets. Conduct A/B testing on creatives, copy, targeting, and landing pages to improve campaign performance. Use tools like Google Analytics, Meta Ads Manager, and other performance dashboards to monitor and report on campaign performance. Analyze user behavior and funnel performance to identify areas for improvement and implement data-driven changes. Collaborate with content, design, and product teams to create high-converting assets and landing pages. Stay current with industry trends, algorithm updates, and emerging platforms to identify new growth opportunities. Requirements Minimum 3 years of proven experience in performance marketing or digital advertising. Hands-on experience with Google Ads, Facebook/Meta Ads Manager, and other paid media platforms. Strong analytical skills and experience with tools like Google Analytics, Google Tag Manager, and attribution platforms (e.g., Mixpanel, Segment). Proficiency in A/B testing, audience segmentation, and funnel optimization. Excellent understanding of key performance metrics (CPC, CPA, ROAS, LTV, CTR, etc.). Ability to work independently and manage multiple campaigns simultaneously. Strong communication skills and attention to detail. Preferred Qualifications Experience in eCommerce, SaaS, or D2C industries. Certification in Google Ads and/or Meta Blueprint. Familiarity with marketing automation and CRM. Interested can Contact 9205557266 Laxmi HR