Performance Marketer

Job Title: PPC Executive
Company: Poppy Seed Communication
Location: East of Kailash, New Delhi
Salary: ₹4.5 – ₹5.5 LPA
Experience: 3 – 5 years
Job Type: Full-time

Job Summary

Poppy Seed Communication is looking for an experienced and detail-oriented PPC Executive to lead and manage pay-per-click campaigns across major digital platforms. The ideal candidate will have a strong background in performance marketing and the ability to translate strategy into actionable insights that drive results.

Key Responsibilities

• Develop and implement PPC strategies across platforms including Meta, Google Ads, LinkedIn, and TikTok.
• Create PPC media plans tailored to client budgets, objectives, and target audiences.
• Communicate strategy, platform choices, KPIs (clicks, leads, conversions, ROAS), and expected outcomes to clients.
• Conduct keyword research, competitor analysis, and define audience targeting parameters.
• Analyze and optimize campaign performance on an ongoing basis.
• Design and deliver performance reports with insights and actionable recommendations.
• Apply SEO best practices (on-page and off-page) to enhance landing page effectiveness.
• Use AEO (Answer Engine Optimization) tactics for voice search and featured snippets.
• Implement GEO-targeting for local and hyperlocal advertising strategies.
• Stay current with emerging SEO and PPC tactics, such as semantic SEO and zero-click search.
• Utilize AI tools (ChatGPT, Jasper, Surfer SEO, SEMrush AI, etc.) to enhance campaign planning, content, and automation.

Requirements

• 3 to 5 years of hands-on experience managing PPC campaigns across various platforms.
• Strong analytical skills and the ability to interpret data effectively.
• Excellent communication and client-facing skills.
• Certification in Google Ads and other PPC platforms (preferred).

Benefits

• Competitive salary package: ₹4.5 – ₹5.5 LPA
• Opportunity to work with a dynamic and creative team
• Exposure to diverse clients and campaign strategies
• Growth opportunities in digital marketing and performance media

Apply now and be a part of Poppy Seed Communication – where creativity meets performance.

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person