Job
Description
Responsibilities: Own paid performance across Google Ads, Meta Ads, LinkedIn Ads, and retargeting networks Develop full-funnel paid campaigns targeting wholesale distributors across priority verticals Write ad copy, set up A/B tests, define budgets, and optimize for CPL, CAC, and ROAS Collaborate with design and content teams on creative assets, landing pages, and keyword-targeted content Build and manage retargeting strategies across platforms (Google Display, Meta, LinkedIn) Identify and scale best-performing audience segments using firmographic and intent signals Monitor performance, report on KPIs, and iterate rapidly to improve conversions and pipeline impact Stay ahead of ad platform changes, targeting capabilities, and benchmark trends for B2B SaaS What Were Looking For 3+ years in performance marketing for B2B SaaS, ideally with vertical SaaS or industry-specific products Deep hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads Strong understanding of B2B buyer journeys, especially in mid-market andenterprise segments Experience managing retargeting and remarketing campaigns across platforms Ability to build and optimize full-funnel campaigns (TOFU MOFU BOFU) Data-driven mindset with strong grasp of conversion tracking, attribution, andreporting Comfortable working with cross-functional teams (growth, sales, design, product marketing) Preference for candidates with experience marketing to U.S.-based audiences Bonus: Experience marketing to wholesale, manufacturing, or distributor audiences
