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Performance Marketer

0 - 3 years

1 - 4 Lacs

Gurugram

Posted:1 day ago| Platform: Naukri logo

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Skills Required

Google Ads Facebook Ads Campaign Management Meta Ads Performance Marketing Campaign Execution

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Work from Office

Job Type

Full Time

Job Description

Key Responsibilities: Paid Ad Campaign Management: Plan, execute, and optimize Google Ads, Facebook Ads, Instagram Ads, and other paid channels to drive online sales and brand awareness. Keyword & Audience Targeting: Conduct research and develop targeting strategies for paid campaigns, ensuring maximum ROI. A/B Testing & Optimization: Continuously test ad creatives, landing pages, and campaign structures to improve conversion rates. Budget Management: Allocate and optimize marketing spend across multiple channels to achieve business objectives. Performance Tracking & Reporting: Monitor key metrics like CTR, CPC, ROAS, CPA, and provide data-driven insights to improve performance. SEO & Organic Growth Support: Collaborate with the content and SEO teams to ensure synergy between organic and paid marketing efforts. Retargeting & CRM Integration: Implement and optimize remarketing strategies to enhance customer retention and lifetime value. Collaboration with Creative Team: Work closely with designers & copywriters to develop high-performing ad creatives and landing pages. Competitor Analysis: Keep an eye on market trends, competitor ads, and new digital marketing tools to stay ahead in the industry.

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Performance Marketer

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Experience: Not specified

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INR 1 - 4 Lacs

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