Performance Marketer

Key Responsibilities

• Campaign Strategy & Execution
• Plan and run campaigns on Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok, etc.
• Choose right channels, budgets, and targeting for maximum ROI.
• Performance Tracking
• Monitor KPIs like CPC, CTR, CPA, ROAS, CAC, LTV.
• Use tools like Google Analytics, Meta Business Suite, Data Studio, HubSpot.
• Optimization
• A/B testing for ad creatives, audiences, landing pages, and bidding strategies.
• Scale campaigns that work, pause ones that don’t.
• Conversion Rate Optimization (CRO)
• Work with designers/copywriters to improve landing pages and funnels for higher conversion.
• Cross-Channel Management
• Manage search (SEM), display, paid social, retargeting, affiliate, and influencer performance campaigns.
• Budget Management
• Allocate and optimize budgets across channels for best ROI.
• Reporting & Insights
• Create weekly/monthly reports on performance metrics.
• Translate data into actionable business insights.

Skills Needed

• Paid ads platforms: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Amazon Ads
• Analytics: Google Analytics (GA4), Tag Manager, Data Studio, Mixpanel
• CRO & A/B testing tools: Optimizely, Hotjar, VWO
• Basic knowledge of SEO/Content marketing (for synergy)
• Data analysis & Excel skills
• Strong understanding of ROI, ROAS, attribution models
• Creativity in testing ad creatives + strategic mindset

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month