Performance Marketer

About the Role

Paid Media Specialist

This role requires a data-driven marketer who can scale digital revenues by optimizing campaigns for sales, leads, and measurable ROI. You will work closely with cross-functional teams to plan, execute, and optimize paid media strategies that directly impact business profitability.

Key Responsibilities

• Plan, launch, and manage paid media campaigns across

  Google Ads

  (Search, Display, Shopping, YouTube, Performance Max) and

  Meta Ads

  (Facebook & Instagram).
• Drive

  sales, leads, and conversions

  that directly contribute to revenue growth and profitability.
• Conduct audience research, build targeting strategies, and optimize bidding to maximize

  ROAS

  .
• Continuously monitor, analyze, and optimize campaigns to achieve KPIs such as

  Revenue, CPL, CPA, and ROAS

  .
• Collaborate with creative, design, and web teams to ensure ad creatives and landing pages are optimized for conversions.
• Implement and manage conversion tracking using

  Google Analytics, Google Tag Manager, and Meta Pixel

  to track user journeys and funnel performance.
• Prepare detailed performance reports with clear, actionable insights for internal stakeholders and clients.
• Stay updated with the latest paid media trends, platform updates, and best practices.

Requirements

• 2+ years of hands-on experience

  managing Google Ads and Meta Ads campaigns.

• Mandatory agency experience

  , managing multiple client accounts.
• Prior experience working with

  D2C, e-commerce, and/or FMCG brands

  .
• Demonstrated success in driving

  profitable website sales

  and achieving strong

  ROAS

  .
• Strong understanding of

  conversion tracking, campaign optimization, and sales funnels

  .
• Experience with

  e-commerce and/or lead generation campaigns

  .