Job
Description
Position: Performance Marketer Experience: 1–3 years preferred Key Responsibilities Paid Campaign Management Plan, execute, and optimize paid ad campaigns across Meta (Facebook/Instagram), Google Ads, and LinkedIn Build full-funnel strategies (TOFU, MOFU, BOFU) for B2B lead generation Optimize ad spend for CAC, ROAS, CTR, CPL, and lead quality Run Click-to-WhatsApp and landing page-based campaigns Tracking, Analytics & CRM Integration Set up and manage GA4, Meta Pixel, Google Tag Manager, and custom event tracking Integrate lead flow with CRMs (e.g., Zoho CRM, HubSpot, Leadsquared) Ensure proper mapping of ad leads to CRM, including source tagging and campaign attribution Monitor pipeline flow from ad click → form submission → CRM lead → sales conversion Creative Collaboration Work with content/design teams to create scroll-stopping ad creatives Brief hooks, headlines, and copy formats that drive conversions A/B test ad variations and landing pages for continuous improvement Reporting & Optimization Build performance dashboards Share weekly/monthly reports with clear insights and next-step recommendations Flag underperforming campaigns early and implement fixes proactively Requirements 1–3 years of hands-on experience with Meta & Google Ads Solid understanding of CAC, ROAS, CTR, CPL, and other key KPIs Familiar with CRM platforms (Zoho, HubSpot, Leadsquared) and basic CRM automation Experience with GA4, GTM, Meta Events Manager, and UTMs Comfortable managing ₹50K–₹1L+ monthly ad budgets Strong analytical and data interpretation skills Willing to work full-time from office Bonus Skills (Good to Have) LinkedIn Ads or YouTube Ads experience Familiarity with landing page tools (Unbounce, Webflow, WordPress) Understanding of lead scoring and CRM-based sales workflows Job Types: Full-time, Permanent Pay: ₹200,000.00 - ₹400,000.00 per year Benefits: Provident Fund Schedule: Day shift Application Question(s): Willing to relocate to Chennai Experience: Content creation: 1 year (Required) Work Location: In person
