PB Sales - Branch Banking

Role Overview: As a Relationship Manager, your primary role is to offer a superior customer experience to enhance the profitability of relationships. This involves increasing the relationship size, cross-selling the right products, acquiring family accounts, and retaining and enhancing the relationship. You will be the one-point contact for all financial needs and services, thereby increasing current relationship value and wallet share for increased profitability. Key Responsibilities: - Liaise with branch staff to identify eligible customers from the HNW portfolio - Acquire new customers who meet the product criteria - Regularly interact with customers to build rapport and update profiles - Enhance the overall value/book size of the portfolio - Maintain the quality and hygiene parameters of the portfolio - Cross-sell bank products based on customer needs - Conduct joint calls with the Supervisor as per the defined process - Offer advisory services as per customer requirements - Achieve monthly and yearly revenue targets - Control customer attrition Operations, Marketing & Processes: - Adhere to KYC/AML norms at all times - Ensure compliance with workstation norms Increase In Wallet Share: - Identify opportunities to cross-sell other bank products to be a one-stop solution for all banking needs - Promote sales to family members and associates within the network - Optimize income generation and focus on product penetration Customer Service: - Deliver quality customer service and resolve queries and complaints within the TAT - Keep customers informed about regulatory or process changes and program features - Communicate timely on customer requests and concerns - Manage complaints proactively through customer feedback - Promote direct banking channels for customer utilization - Facilitate a smooth handover/takeover of the portfolio Qualification Required: - Sales and Influencing Skills - Banking Product & Process Knowledge - NRI Product and Regulatory Knowledge - Planning and Organizing Skills - Good Communication Skills - Knowledge of Competition & Current Trends in the Financial Industry - IRDA Certification - NCFM Certification (Optional) - Exposure to Portfolio Management segment This role requires a proactive and customer-centric approach to relationship management, with a focus on revenue generation, customer satisfaction, and portfolio growth.,