Paid Search (PPC) Assistant Marketing Manager

Department Performance Marketing, Customer Growth & Retention Marketing Team, GPS Marketing

Reports To Performance Marketing Manager: Search Marketing

Level 4

With a global presence across more than 25 locations around the world, Fidelity International (FIL) provides investment services and retirement expertise to everyone from central banks and financial institutions to wealth managersand private individuals. Were proud to have been helping our clients build better financial futures for over 50 years.

About your team

With FILs Global Platform Solutions (GPS) our vision is to be a leading, multinational provider of investment solutions, wealth management and retirement services, offering our customers the very best of Fidelity.

The Customer Growth and Retention Marketing Team play a crucial role in developing and deploying strategies to accelerate revenue generated from Prospects, our Investors and Members. By attracting new prospects and retaining our customers to become their Pension and Investment Platform of choice.

Because with the right trusted partner, investing becomes more than a financial decision it's about helping our customers build the life they want and empowering them to feel engaged with their future and investments. So, join our team and be part of delivering our exciting vision.

About your role
Responsible for developing, implementing and refining our Paid Search (PPC) activity, focused on generating cultivating prospect demand, both during always on and campaign specific periods. To deliver prospect acquisition growth across all our Personal Investing Products and Services. Also supporting the Search Marketing Manager to define an integrated search strategy, encompassing both Search Engine Optimisation (SEO) and PPC.

This role involves implementing the Paid search strategy, managing our digital agency to create and optimise campaigns whilst continually analysing PPC performance data to ensure campaigns align and meet with business goals.

Key responsibilities

Search Marketing Strategy:

• Assist in the development and implementation of Search strategy, annual PPC Plan and associated channel forecast covering always on and campaign integration periods. Tasked with generating cultivating prospect demand to grow new prospect acquisition.
• Drive PPC performance forward by keeping up-to-date knowledge on industry trends, algorithm changes, competitor tactics and best practices.

Execution and Optimisation:

• Manage and optimise PPC campaigns (executed via Digital Agency) on Google and Bing Ads to drive optimal visibility, efficiencies and conversion rates during both Always On and Campaign Integration Periods.
• Support budgeting and forecasting activities, ensuring campaigns are cost-effective and meet spend caps.

Collaboration:

• Work closely with SEO Assistant Manager to develop and deploy an integrated Search approach.
• Collaborate with core stakeholders across Marketing and the broader business to ensure a cohesive marketing strategy and effective landing pages.

Competitor Analysis and Benchmarking: Conduct regular detailed keyword research and analyse competitor strategies to gain market insights and maintain a competitive advantage. Integrate findings into PPC strategy and campaigns.

Performance Analysis: Monitor and report on campaign performance, making data-driven recommendations for improvement.

Key competencies and experience

• Technical Search Expertise: Proven PPC account management experience gained from managing a large B2C brand. Including a strong understanding of Google Ads and Bing Ads. Basic knowledge of SEO (Search Engine Optimisation) would also be an advantage to enhance contribution to the overall integrated Search strategy.
• Agency experience (Agency or client side): Is beneficial, as you should be comfortable understanding how they work to maximise their productivity
• Performance Insight and Reporting: Proficiency in using analytics PPC tools and in developing reporting. Able to identify trends, performance gaps and opportunities.
• Communication Skills: Excellent written and verbal communication skills, able to clearly and effectively convey information, ideas, and thoughts to other stakeholders via reports and presentations.
• Collaboration: Experience in establishing effective working relationships built on trust. Able to effectively understand stakeholder needs, leverage open dialogue, establish clear expectations and regularly update stakeholders on progress.
• Project Campaign Management: Strong organisational skills with attention to detail. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Curious thinker adopting a proactive approach to problem-solving and innovation
• Focus on Personal Development: Passion for personal development (technical expertise and core competencies), focused on keeping up to date with the latest technical, industry and competency trends and best practise. Proven experience of upskilling others would be an advantage.
• Industry Experience: Experience working within Financial Services and understanding of UK FCA compliance requirements would be an advantage but not essential.