Paid Media Specialist | Jaipur

PURPOSE OF THE POSITION:

Paid Media Specialist

ORGANISATIONAL CONTEXT

CIMET currently provides end-to-end comparison and signup of Energy, Telco, Credit Cards, Personal loan, and residential solar plans through its online solution in a B2B and B2C environment. It presently caters to various Providers and has several White label partners and other co-branded partners. This portfolio will further expand over the next 18 months across financial services (loans and insurance products). The online comparison market is extremely crowded in Australia, with most comparators providing a light touch directory solution. CIMET saw this as an opportunity and developed a fully integrated online comparison and signup platform.

On 15 March 2022, CIMET decided to partner with iSelect who acquired a 49% stake in CIMET Holdings Going forward, CIMET will use this investment from iSelect to expand into new verticals including Home loans, Car loans, Life Insurance, Health Insurance, Pet Insurance among others. Additionally, CIMET has plans to expand into multiple geographies including India. CIMET today has around 130+ resources across Australia and India and will grow to over 200 over the next 2 years.

KEY ACCOUNTABILITIES:

1. Campaign Strategy & Execution:

• Develop and execute high-impact

  Google Ads campaigns across Search, Display, YouTube, Discovery, and Performance Max

  .
• Scale campaigns efficiently, ensuring a

  3X growth in ad spend while maintaining or reducing CPA

  .
• Implement

  dynamic ad targeting, audience segmentation, and AI-driven bid strategies

  .
• Lead expansion into

  new paid media channels

  (Meta Ads, TikTok, LinkedIn, Native Ads, etc.).

2. Optimization & ROI Improvement

• Continuously optimize

  ad creatives, bidding strategies, and keyword selection

  to maximize performance.
• Reduce wasted spend by refining

  negative keywords, audience exclusions, and dayparting strategies

  .
• Improve

  Quality Score, Ad Rank, and CTRs

  to lower CPC and increase conversions.
• A/B test landing pages, ad copy, and creative formats to

  maximize conversion rates

  .

3. AI & Automation Implementation

• Leverage

  Google Ads scripts, API automation, and AI tools

  for real-time optimizations.
• Implement

  automated budget pacing tools

  to dynamically adjust spend based on performance.
• Build and manage

  real-time dashboards

  to track campaign performance across all channels.

4. Data Analysis & Performance Tracking

• Use

  Google Analytics 4, BigQuery, and Data Studio

  to track full-funnel performance.
• Develop predictive models to

  forecast CPA trends and optimize budget allocations

  .
• Set up

  advanced attribution modeling

  (Data-Driven Attribution) to analyze multi-touch conversions.

5. Competitive & Market Analysis

• Conduct

  Auction Insights and Competitor Benchmarking

  to gain market share.
• Identify new

  growth opportunities in the paid media landscape

  .
• Stay up-to-date with

  Google Ads updates, algorithm changes, and industry trends

  .

Key Skills & Qualifications

• 4-7 years of experience in

  performance marketing & paid media strategy

  .
• Proven experience in managing

  large-scale Google Ads accounts ($5M+ budgets).

• Expertise in

  Google Ads, Performance Max, YouTube Ads, Display Ads, and Discovery Campaigns

  .
• Strong knowledge of

  Google Analytics 4, Looker Studio, and BigQuery

  .
• Experience with

  automation tools, Google Ads Scripts, and API integrations

  .
• Strong analytical mindset with proficiency in

  SQL, Excel, and data visualization tools

  .
• Deep understanding of

  conversion rate optimization (CRO), landing page testing, and audience targeting

  .
• Experience with

  AI-driven campaign optimization & predictive analytics

  is a plus.