Paid Media Lead

Work Schedule

Environmental Conditions

When you join the team at Thermo Fisher Scientific, you'll engage in meaningful work. Supported by cooperative colleagues, you'll receive the support and opportunities that only a worldwide leader can provide. Our well-regarded, expanding organization has an outstanding plan for the immediate future and beyond. Find your role on our solid team, and help us make valuable contributions to the world.

Overview

Thermo Fisher Scientific offers a Paid Media Lead opportunity for candidates interested in growing their careers with a committed marketing team. This role is part of the APJ Digital Marketing Operations COE. You will steer strategies and manage brand execution, reporting directly to the Performance Marketing Manager.

This is an exciting and ambitious role with the opportunity to build an impact on the growth of a global brand in the Asia Pacific region. You will be responsible for driving programmatic and online media planning, execution, analysis, and insights. We are looking for someone with a positive demeanor, hardworking, and flexible in adopting changes and new challenges.

To be successful in this role, one should be comfortable working in a highly matrixed environment. This is within a global organization. It involves collaborating with large teams across the APJ region and aligning with our global divisional digital team and country collaborators.

Make a difference in the world through innovative and analytical campaign optimization, which will have an impact across the life sciences landscape. This is a chance to lead advertising budgets and achieve multi-language results in a collaborative and impactful digital marketing team using industry-leading platforms!

Key Responsibilities:

• Analyze, plan, and carry out extensive paid media campaigns on programmatic advertising networks such as Sizmek or Rubicon. Include third-party sources like ResearchGate or BioPharma APAC and social media channels such as LinkedIn and Facebook. The purpose is to drive focused traffic, boost return on investment, and accomplish business goals for various product lines and business units.
• Partner with specialists in APJ Digital Marketing Operations COE to identify audience segments, reference points, and indicators. Evaluate the performance of paid media programs and coordinate with divisions and regions to improve digital marketing campaign achievements.
• Build and drive detailed media plans, including targeting strategies, budget breakdowns, and timelines for campaign implementation that form part of the digital marketing campaigns.
• Work together with divisions and controlling teams to distribute the paid media budget across various campaigns and channels. This should be done according to performance and encouraged return on ad spend (ROAS).
• Prepare regular performance reports and analysis, providing key insights to collaborators and communicating actionable recommendations for campaign improvements.
• Gather and collect feedback to ensure strong creative material, in collaboration with Marketing Analyst.
• Keep informed on industry developments, common methods, and refine paid media strategies and tactics.
• Influence and support Geographies to experiment and embrace different media platforms.
• Provide guidance and mentorship to junior team members, sharing expertise and standard practices to cultivate their professional development and growth.

Requirements:

• Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent experience.
• Comprehensive knowledge of paid media channels, content strategy, and audience engagement.
• 8 years of hands-on experience in paid media advertising, with a focus on social media marketing (LinkedIn Ads, Meta Ads), and third-party advertising management.
• Proven analytical expertise in understanding sophisticated data sets and deriving actionable insights to boost campaign outcomes.
• Strong communication and cooperative abilities, with the capacity to function well across diverse teams and partners.
• Ability to thrive in a fast-paced setting, handle several projects simultaneously, and meet set execution timelines.
• Previous experience in the scientific field and knowledge of target customer groups are a plus.
• Ability to engage with East Asian markets, and possibly read and write Korean or Japanese, is an advantage.

Why Thermo Fisher Scientific

At Thermo Fisher, your ideas help shape discoveries that improve lives. You'll collaborate across functions, learn from global experts, and grow in a culture that values curiosity, innovation, and purpose. We offer comprehensive benefits, continuous learning programs, and opportunities to advance your career.

Ready to make data count Apply today!