Paid Media Executive(Search)

Designation Paid Media Executive

Experience: 2+ years (Agency Experience)

Location : Mumbai (Preferable local candidates)

Key Responsibilities

Campaign Execution & Management

• Assist in setting up, monitoring, and optimizing search campaigns across Google Ads, Bing Ads, and other search platforms.
• Implement keyword strategies, ad copy creation, extensions, bidding adjustments, and A/B tests.
• Ensure campaigns go live with accurate tracking, budgets, and targeting settings.
• Maintain hygiene checksnegative keywords, search query analysis, ad disapprovals, and bid updates.

Performance Monitoring & Optimization

• Track daily campaign performance across KPIs such as CTR, CPC, CPA, ROAS, conversions, and quality score.
• Identify trends, insights, and optimization opportunities to improve efficiency and scale.
• Execute bid management strategies and pacing plans to meet monthly targets.

Analytics & Reporting

• Prepare weekly and monthly performance reports with insights, learnings, and recommendations.
• Work closely with internal stakeholders to communicate performance and ensure alignment on KPIs.
• Use tools like Google Analytics, Data Studio, and platform dashboards for analysis.