Outreach & Engagement Specialist

Marketing Outreach Executive

Key Responsibilities:

• Conduct outbound marketing via

  cold calls, LinkedIn messaging, and email campaigns

  to generate leads.
• Research and identify

  decision-makers

  in target industries (Financial Services, Manufacturing, FMCG, etc.).
• Craft

  personalized outreach messages

  to build relationships and schedule meetings.
• Maintain and update the CRM with outreach activities and lead interactions.
• Collaborate with the sales team to ensure seamless lead handovers and pipeline growth.

What Were Looking For:

• 1-2 years

  of experience in B2B outreach, lead generation, or inside sales.
• Strong communication & persuasive skills for engaging

  C-level executives & decision-makers

  .
• Experience with

  LinkedIn Sales Navigator, email automation tools, and CRM systems

  (preferred).
• A proactive, results-driven mindset with the ability to work independently.

• Proactive & Self-Motivated

• Takes initiative without waiting for instructions.
• Seeks new ways to improve outreach effectiveness.
• Thrives in a fast-paced, target-driven environment.

• Resilient & Persistent

• Handles rejection well and sees it as a learning opportunity.
• Stays motivated even when responses are low.
• Follows up consistently without being pushy.

• Growth Mindset

• Always eager to learn about new outreach techniques and tools.
• Open to feedback and quick to adapt.
• Curious about industry trends and customer pain points.

• Strong Communication & Empathy

• Understands the prospects challenges before pitching.
• Crafts

  personalized, engaging

  messages instead of generic templates.
• Builds trust through authentic interactions.

• Detail-Oriented & Organized

• Keeps track of conversations and follow-ups efficiently.
• Uses CRM tools effectively to maintain a structured pipeline.
• Ensures no potential lead falls through the cracks.