OTA Campaign Manager - Tours Experience

Job Description

Job Summary: Key Responsibilities: Create compelling promotional campaigns for tours and experiences, work with tour guides to develop seasonal offerings, and drive booking conversion through targeted marketing initiatives. Plan and execute promotional campaigns on OTA platforms Coordinate with Sales and Marketing Campaign to align marketing efforts Design and run OTA campaigns based on seasonal trends and market demands Monitor campaign performance and adjust strategy as needed Work with partners to co-create exclusive deals Report on ROI and campaign KPIs Ensure confidentiality of seller information; take full responsibility for any damage caused to sellers/partners/users or Soctrip Do not use personal contact information (including phone numbers, email addresses, social media accounts, messaging apps, etc.) to communicate with sellers/partners/users. Only use company-approved contact details for sellers/partners/users communication and support during your employment with Soctrip and Hahalolo Requirements: Education : Bachelor's degree in Marketing, Tourism, or related field Experience : 3-5 years in tourism marketing/experience promotion Technical Skills : Experience marketing tours and activities Understanding of tourist seasonality and behavior Knowledge of experience booking patterns Social media and content marketing expertise Key Competencies: Seasonal tour package development Festival and event-based tour creation Influencer partnerships for tour promotion User-generated content campaigns Cross-selling with hotels and flights Local experience highlighting Performance Metrics: Seasonal tours (monsoon treks, winter experiences) Festival specials (Holi, Diwali, Christmas tours) Long weekend packages First-time user promotions Group booking discounts Early bird offers Last-minute experience deals Benefits: Dynamic and friendly global start-up work culture Competitive salary with regular performance reviews Fun team activities: monthly birthdays, events, and gifts Annual team building and company outings Supportive environment during personal or health-related situations Paid leave and other benefits as per company policy