Online Marketing Associate

Location: Bhubaneswar (Onsite)

Experience: 02 years

Type: Full-time

About TopCrop

IIMA Ventures, a-IDEA NAARM, NIAM, AICISB,

Role Overview

You will execute performance-driven digital marketing for TopCrop's export categories across B2B and ecommerce channels. The goal: grow brand visibility, generate qualified leads, and drive export sales for markets such as USA, UK, UAE, and Australia.

This is a hands-on role for someone who wants to learn global trade marketing, category growth, and international demand generation.

Key Responsibilities

Export Marketing (B2B & D2C Ecommerce)

• Develop and execute digital marketing campaigns for essential oils, dehydrated fruits & vegetables, and spices.
• Run targeted campaigns for buyers in the USA, UK, UAE, and Australia through LinkedIn, Google Ads, Meta, and industry platforms.
• Build and manage B2B landing pages, product pages, and export-focused marketing funnels.
• Generate inbound leads through paid, organic, and marketplace channels.
• Assist in listing and optimizing products on global marketplaces (Amazon, Etsy, Faire, UAE marketplaces, etc.).
• Conduct competitor and market research to refine positioning and pricing.
• Create marketing assetsproduct creatives, catalog designs, pitch decks, short videos.
• Craft email campaigns for international buyer outreach and retargeting.

Analytics & Reporting

• Track campaign performance, leads, and cost metrics.
• Maintain weekly dashboards across channels.
• Suggest improvements to reduce CAC and improve conversion rates.

Requirements

• 02 years work experience in digital marketing (export/ecommerce preferred but not mandatory).
• Strong understanding of digital channelsLinkedIn, Meta, Google Ads, basic SEO.
• Ability to work with Canva or equivalent design tools.
• Clear written communication and strong research skills.
• Analytical mindset and willingness to experiment.
• Bonus Skills (Good to Have)Experience in product listings for international marketplaces.
• Understanding of B2B trade marketing, wholesale outreach, or export funnels.
• Exposure to agri/food categories.

What You Get

• Work directly with the core team of a fast-growing, venture-backed agri-export startup.
• Learn international marketing, category building, and export growth systems.

• Fast-growth pathway into Marketing Lead / Category Marketing roles.

• Ownership of campaigns that directly impact revenue and global presence.