Omnichannel Data Architect

Role & responsibilities

Position : Omnichannel Data Architect.

Job Type : Contract to Hire.

Key Responsibilities

• Review and document the current omnichannel campaign data collection setup across Paid, Owned, and Earned channels.
• Create a migration plan to move campaign data tracking and governance into the Adobe ecosystem (AEP, CJA, AJO).
• Define end-to-end campaign tagging governance frameworks, ensuring consistency, scalability, and compliance across global marketing teams.
• Partner with marketing, analytics, and technology teams to ensure data integrity and seamless tracking integration.
• Perform ongoing data quality checks and troubleshoot tagging or tracking issues.
• Work with stakeholders to implement best practices for campaign tracking
• Maintain a central campaign tracking repository to streamline reporting.

Must Have Skills:

• Hands-on experience in marketing data architecture, digital analytics, and marketing technology.
• Deep knowledge of campaign tagging, metadata/taxonomy design, and governance frameworks.
• Expertise in Adobe Experience Cloud solutions Adobe Analytics / Customer Journey Analytics, Adobe Experience Platform, Adobe Journey Optimizer / Adobe Campaign, Adobe Target.
• Strong understanding of marketing attribution models (rule-based, algorithmic, multi-touch, data-driven).
• Ability to work across cross-functional teams.

Good-to-Have Skills

• Experience with Google Analytics / GA4.
• Familiarity with Advertising technologies (ad servers, DSPs, tracking pixels, programmatic platforms).
• Working knowledge of BI and visualization tools (Power BI, Tableau, Looker, etc.)

Thanks & Regards

Abinash Sah

Talent Acquisition Lead, Tanisha Systems Inc.

India Number : +91 95932 26386

732-378-9107

Email: abinash@tanishasystems.com

Address: 99 Wood Ave South, Suite # 308, Iselin, NJ 08830