Offline Media Planner And activation

Role & responsibilities

Key Responsibilities:

Media Planning & Buying:

• Develop and execute offline media plans including print, outdoor (OOH), radio, cinema, and transit media.
  
• Identify and evaluate the most effective media channels for various real estate projects based on target demographics and location.
  
• Negotiate rates, placements, and schedules with media vendors and agencies.
  
• Track and report on media performance metrics (reach, frequency, GRPs, etc.).
  

BTL & On-Ground Activation:

• Plan and execute BTL activities such as property exhibitions, kiosk activations, society inserts, roadshows, dealer meets, and other experiential marketing tactics.
  
• Coordinate on-site activations to ensure brand compliance and smooth execution.
  
• Develop localized marketing strategies to drive footfalls to project sites or experience centers.
  
• Ensure timely production and distribution of offline marketing materials (brochures, flyers, banners, hoardings, standees, etc.).
  

Vendor & Budget Management:

• Liaise with printing houses, fabrication vendors, event companies, and media partners to ensure high-quality output within budget and deadlines.
  
• Monitor campaign budgets and ensure maximum ROI from offline spends.
  
• Maintain accurate records of vendor contracts, payments, and campaign documentation.
  

Coordination & Reporting:

• Work closely with sales, digital marketing, and branding teams to ensure integrated campaign execution.
  
• Provide detailed reports and presentations on campaign performance, learnings, and optimizations.
  
• Stay updated with competitor offline marketing activities and real estate marketing trends.
  

Key Requirements:

• Education:

  Bachelors degree in Marketing, Mass Communication, Advertising, or a related field.

• Experience:

  3–6 years of experience in offline media planning and BTL activation, preferably in the real estate sector or agency servicing real estate clients.
• Strong understanding of traditional media metrics and BTL strategies.
  
• Excellent negotiation, organizational, and project management skills.
  
• Knowledge of local and regional offline media landscape.
  
• Willingness to travel for site visits, events, and activations.
  

Preferred Skills:

• Experience working with real estate brands or property launches.
  
• Vendor network for quick activation in key markets.
  
• Ability to manage multiple projects under tight deadlines.
  
• Creative thinking and understanding of consumer behavior in real estate buying.

Preferred candidate profile