Offline Marketing Executive

Key Responsibilities
Camp & Event Execution:Organize and manage society health camps, RWA events, senior citizen group activities, and corporate wellness desks; handle permissions, logistics, and lead capture.Lead Generation:Meet weekly/monthly lead targets; ensure accurate data entry and seamless handover to tele-calling teams for appointment booking.Local Partnerships:Build and maintain relationships with gyms, yoga studios, chemists, diagnostics, housing societies, and community leaders to create recurring engagement opportunities.Pamphlet & BTL Operations:Execute area-wise pamphlet drops, standee/poster placements, and kiosk activations; track performance and ROI.Territory Mapping:Identify high-potential areas within 35 km of the clinic; create and maintain a structured activity calendar.Compliance & Brand:Ensure adherence to brand guidelines, patient consent protocols, and medical camp hygiene/SOPs.Reporting:Submit Daily Activity Reports (DAR) with leads, cost per lead (CPL), photos, and outcomes; participate in weekly reviews with Marketing & Clinic Ops.Targets & KPIsQualified leads per week & conversion to appointmentsShow-ups and first-visit conversions from activitiesNumber of activities executed per week (society/corporate/partnerships)Cost per lead (CPL) and ROI by activity typePartner/society re-booking rateMust-Have Skills1-2 years in offline/field marketing, BTL promotions, or event executionStrong coordination, negotiation, and problem-solving skillsComfortable with fieldwork, including weekends and flexible timingsBasic Excel/Google Sheets proficiency; documentation via WhatsApp/PhotosFluency in Hindi & English (Marathi preferred)Nice-to-Have SkillsExperience in healthcare, wellness, or retail activationsKnowledge of Mumbais Western & Central catchmentsTwo-wheeler (conveyance as per company policy)